Coaching Tip

JULY 7, 2011

Moreover, attracting and retaining talent is “at the top of the agenda” for CEOs, according to the 2011 Annual Global CEO Survey by PricewaterhouseCoopers. Visual storytelling that evokes pride and engages and recognizes people . Visual storytelling is a powerful tool.

Armstrong 108

Armstrong Storytelling White Paper Brand 108

Harvard Business Review

DECEMBER 29, 2011

Our most-read slideshow in 2011 was " Difficult Conversations: Nine Common Mistakes." We explored why some strengths — being a good storyteller, having great social skills — can actually cost salespeople in the long run. How Retailers Are Reinventing Shopping. Well, a girl can dream.). The Trouble with Salespeople.

Video 14

Video Porter Charisma Customer Loyalty 14

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. This popularity has enabled Heineken to raise admission prices by more than 60 percent since 2009 and increase retail sales per capita by 100 percent from 2009 to 2014. Start in the heart.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

AUGUST 1, 2011

They represent multibillion-dollar global companies, government agencies, software companies, cement makers, eyeglass manufacturers, retailers, insurance providers, and tomato processors. Now, without further ado, meet the finalists (in alphabetical order): Massive Storytelling Sessions. Story by Steve Wallin. What's next?

Management 14

Management Innovation Storytelling Bottom-up 14

Harvard Business Review

MAY 8, 2017

Some companies that made the list were obvious choices; for example, the biggest online retailer now gets most of its profit from cloud services (Amazon). While Amazon has expanded its core retailing platform into new categories, such as food and streaming content, in parallel it has built the world’s largest cloud computing enterprise.

Franchising 13

Franchising CEO Business Model Strategy 13

Harvard Business Review

MAY 20, 2014

And why should media organizations consider “making their own data” as journalist Javaun Moradi urged us to do back in 2011 (and as Scott Anthony argues here )? How Data Visualization Answered One of Retail’s Most Vexing Questions. Why does this matter? How could things be different? Persuading with Data. An HBR Insight Center.

Offshoring 8

Offshoring Media Analysis Project 8