The Brand Benefits of Places Like the Guinness Storehouse
Harvard Business Review
OCTOBER 20, 2015
Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. This popularity has enabled Heineken to raise admission prices by more than 60 percent since 2009 and increase retail sales per capita by 100 percent from 2009 to 2014. Start in the heart.
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