How To Produce An Effective Company Blog
Eric Jacobson
NOVEMBER 9, 2010
According to Emarketer, the proportion of companies using dedicated blogs as a marketing channel—excluding blogs on social networks and microblogs such as Twitter—will rise to 39% in 2011 and to 43% by 2012. So, before you launch a blog be sure you have the time, staff and resources to post consistently and for the long-term.
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