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Why Germany Still Has So Many Middle-Class Manufacturing Jobs

Harvard Business Review

MAY 2, 2017

Drucker Forum 2017: Growth and Inclusive Prosperity. This article is one in a series related to the 9th Global Peter Drucker Forum, taking place in November 2017 in Vienna, Austria. Manufacturing creates jobs at home and at the time same allows companies, through exports, to participate in the growth of emerging countries.

Class 15
Class Drucker Globalization Film 15
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What Does Your Brand Sound Like?

Harvard Business Review

FEBRUARY 7, 2014

By 2017, [the online] branding spend is expected to grow to $29.33 According to research presented at the 2012 Audio Branding Congress , congruent sound cues can increase the speed of a visual search for products (a key for success in both online and retail settings), as well as improve the perceived taste of food and wine (PDF).

Brand 10
Brand Advertising B2C B2B 10
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