Remove 2012 Remove Advertising Remove Innovation Remove Management
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Why Your Customers Hate You and How to Fix It

Skip Prichard

More importantly, he offers concrete examples of how any organization—large or small, and regardless of industry—can innovate in ways that delight customers and attract top-level talent. And that’s only scratching the surface of everything we’re trying to manage in this brave new world. to prevent sloppy errors and wasted time.

How To 76
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How Google Has Changed Management, 10 Years After its IPO

Harvard Business Review

It has also helped shape the practice of management. Staying true to its roots as an engineering-centric company, Google has stood out both for its early skepticism of the value of managers as well as for its novel, often quantitative approaches to management decisions. How Google manages. How Google innovates.

IPO 14
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What’s your proactive marketing approach to loyalty?

Strategy Driven

Certainly not their advertising agency. They dominate because they innovate. Copyright 2007-2012 by StrategyDriven, Inc. StrategyDriven Podcast Episode 39 – Making Change Work: A Radical Approach to Change Management, Real Leadership. Let’s make sure the customer experience was great, or let’s give them a refund.

Loyalty 50
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Are you the dominant brand, or is your brand bland?

Strategy Driven

What are you doing to innovate it? They don’t have to talk about their competition – Apple is the innovator. CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth. Create internal excitement about innovation and new ideas. Copyright 2007-2012 by StrategyDriven, Inc.

Brand 50
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Replacing the cold call with: ANYTHING!

Strategy Driven

Most sales managers could NOT do what they ask their salespeople to do. QUESTION: With these horrid stats, why do sales managers insist on, even measure, cold call activity and numbers? What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? Copyright 2007-2012 by StrategyDriven, Inc.

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LEGO’s Girl Problem Starts with Management

Harvard Business Review

Perhaps it has something to do with the profile of LEGO’s management team, comprised almost entirely of men. The 21-person corporate management team has 20 men and one woman – and she’s in an internally-facing staff role, not connected to the customer base or product development. What are Lego Friends? Don’t hold your breath, though.

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The Future of Business Is Social: Seven Principles That Lead to.

Strategy Driven

As a leader and manager, you’ll learn how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.

Media 67