Strategy Driven

OCTOBER 29, 2012

OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth. RESULT: A new, market dominant, more profitable you. Copyright 2007-2012 by StrategyDriven, Inc.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Strategy Driven

MAY 14, 2012

It’s a chance for management to convert to leadership. It’s a chance to generate positive word-of-mouth advertising. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Consider leaving a comment!

Course 56

Course Loyalty Customer Loyalty Quality 56

Harvard Business Review

FEBRUARY 7, 2014

advertisers will spend approximately “$17.46 To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. SNCF’s Audio Logo, 2012. billion on branding, or 41.6% of total digital spend. billion, or a 48.5%

Brand 9

Brand Advertising B2C B2B 9

Strategy Driven

JANUARY 26, 2011

Today, customers want to rely on what other diners have to say to help make decisions about where they should eat next, rather than relying on traditional restaurant advertising. Examples of Social Nations are everywhere. Open Table has brought together a nation of diners who connect online. Still skeptical?

Media 67

Media Learning-by-Doing Open-book Company 67

Strategy Driven

MAY 7, 2012

What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Copyright 2007-2012 by StrategyDriven, Inc. Give referrals.

White Paper 50

White Paper Reputation Customer Loyalty Seminar 50

Harvard Business Review

JUNE 28, 2013

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick. Upgrade skills.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

FEBRUARY 27, 2015

Worse still, the real issue, which is the possibility of lightening the real debt load by rescheduling payments and extending maturities (but without affecting the nominal value due to Greece’s official creditors), has been pushed away, and some in Germany would want to renege on a 2012 deal which reduced interest rates and extended payments.

Restructuring 8

Restructuring Policies Crisis Banking 8

In the CEO Afterlife

APRIL 26, 2012

(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico. The available avenues are advertising, the press, and social media. BP’s talk about caring for the environment was for naught, as its actions failed to match its message.

Press Release 131

Press Release Reputation Tourism Advertising 131

Eric Jacobson

NOVEMBER 9, 2010

skip to main | skip to sidebar Eric Jacobson On Management And Leadership Welcome! companies using a blog for marketing purposes, your business likely will within the next year. Put your blog URL on your business cards, direct mail and print advertising. Promote your blog URL on your website. Post your blog on Facebook.

Blog 54

Blog Company How To Mentor 54

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Advertising fulfills many essential niche needs. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Business-to-business publication advertising. Cause-related marketing materials.

Brand 50

Brand Analysis Advertising Software 50

Strategy Driven

AUGUST 3, 2012

Branch 5: Sales strategy, sales training, marketing strategy, customer service, advertising, direct marketing, public relations, special events, video production, promotional specialties, graphic design-production and website design-production. You provide leadership for progress, rather than following along.

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

SEPTEMBER 15, 2014

When your leadership isn’t gender-balanced, it’s tough to have a balanced customer base. Lego’s somewhat tumultuous journey here will be familiar to anyone in a company struggling to tap into the female half of the market. The early advertisements featured both boys and girls playing with identical toys. What are Lego Friends?

Management 13

Management Niche Marketing Retail Marketing 13

Harvard Business Review

DECEMBER 13, 2017

This has been a remarkable year for the markets. Quarterly profits have only increased 5% since 2012 , but investors’ valuations of those profits (as measured by earnings per share) has increased 59% over the same period. This means they generate less revenue, profit and market value per dollar of R&D.

Short-term 8

Short-term Decentralization Company Trends 8

Harvard Business Review

NOVEMBER 7, 2012

Some pharmaceutical scientists will spend an entire career working on drug development without a single one of their products reaching the market. Advertising agency Grey has a Heroic Failure award in similar vein. It is axiomatic that successful innovation requires tolerance of failure.

Company 8

Company Stage-Gate Innovation Bureaucracy 8

Women on Business

JANUARY 11, 2011

These tax rates will remain in effect through 2012. Extends the repeal of phase-outs of personal deductions and limits on itemized deductions for higher income taxpayers through 2012. Extends certain middle class incentives and credits such as the Earned Income Credit and Coverdell Education Savings credit.

Press Release 178

Press Release Discount Insurance PR 178

Skip Prichard

JULY 15, 2019

Brandt, CEO and founder of The MPI Group and an award-winning journalist, has devoted more than two decades to studying leadership in effective, purpose-driven organizations. Mostly because it’s fundamentally more difficult to lead an organization than ever before, due to a confluence of leadership trends and external factors.

How To 76

How To Middle Management Innovation Technology 76

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S.

Policies 8

Policies Short-term Education Diversity 8