Need More Drama?
Leading Blog
APRIL 4, 2020
I N CASE the media isn't providing enough clickbait and drama in your life, we resurrect this advertising gem from 2012.
How to Advertise Your Business to Generation Z
Strategy Driven
NOVEMBER 18, 2019
To do that, you’re going to have to advertise your company in a way that engages and interests them. To find out how you can advertise your business to Generation Z, be sure to read on. Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. Optimizing social media profiles.
Advertising 
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Simple Online Money Making Ideas In 2021
Strategy Driven
APRIL 23, 2021
It seems that since 2012, every man and his dog has started a blog – and when you realise the opportunities it brings with it you can start to really see why. You can earn money through blogging by hosting advertisements on your website, buy posting affiliate links through programmes such as Amazon Partners, and working with brands.
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Seven Steps to Start a Consulting Business
Chart Your Course
JULY 29, 2013
Armed with decades of experience and connections, the group is leveraging social media and cloud and mobile computing to build their businesses. In its 2012 Independent Workforce Index, MBO Partners estimates that boomers account for around a third of all independent consultants. Having an effective website is critical.
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Is Programmatic Advertising the Future of Marketing?
Harvard Business Review
JUNE 22, 2015
” Who knew that it was the dawn of a new era not just for advertising, but for all of marketing? The result is a new era of marketing accountability, in which advertising “budgets” will have turned into marketing “investments.” The shift to advertising automation is quickly becoming an imperative.
Glamorous Celebrity Deaths and Minimal Taxes in 2010 :: Women on.
Women on Business
DECEMBER 24, 2010
However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. So at least in the short term, we have a solution to the estate tax dilemma.
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What a Decade of Super Bowl Advertising Looks Like
Harvard Business Review
JANUARY 31, 2013
The analysts at Kantar Media recently pulled together a pile of data on what the last decade of championship football has looked like on America's TVs. But in 2012, spots that. In general, though, companies spend far more on advertising during the Super Bowl than any other U.S. million price tag for 30 seconds of airtime.
The Power of Real-Time Advertising
Harvard Business Review
FEBRUARY 5, 2013
The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. We saw firsthand the power of tapping into big cultural moments when we celebrated Oreo's 100th birthday in 2012.
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Salespeople have questions, Jeffrey has answers.
Strategy Driven
MAY 21, 2012
I have tried practically EVERY type of advertising (newspaper, TV, radio, billboards, handouts/fliers) with no great outcome. John, Before you let your business go to the dogs, you might want to try less advertising and more promotion. Advertising alone will not get you the response that you need in today’s world. Please help!
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Sales Still Matters More than Social Media
Harvard Business Review
AUGUST 15, 2014
If you read the business press, you could easily assume that proficiency in social media or online data analytics now determine business success. There is other evidence that the reported clicks and other alleged user-data on many social media sites are simply unreliable. This is a caricature, but not by much. According to U.S.
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Celebrating Diversity
Marshall Goldsmith
OCTOBER 28, 2013
In the future, media addiction (including the Internet) may well pass drug addiction and alcohol addiction as a social problem. People worldwide are buying the same global brands that are globally advertised, marketed, and distributed. Hence, editing and accessing relevant information are vital. Marshall@MarshallGoldsmith.com.
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The AT&T Ruling Shows That U.S. Regulators Don?t Understand Media?s Present ? or Future
Harvard Business Review
JUNE 13, 2018
Justice Department’s view of a static media landscape is dead and buried. ” The judge was faced from the outset with a stark choice: Was the relevant media market the traditional one, with a handful of pay TV providers offering largely similar channel bundles to disconnected viewers? . million viewers since 2012.
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8 Recruitment Feedback – The brand image of your organization
Rapid BI
NOVEMBER 29, 2012
This usually involves placing an advertisement somewhere, having a number of people apply, short listing, interviewing and then offering the best or most suitable person. No think of that individuals relatives or social media connections. this generation has access to media like never before. Images ©BBCNews 2012.
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46 Three Lessons for Social TV
Harvard Business Review
FEBRUARY 7, 2012
The Super Bowl in-game broadcast had zero social media TV integration. Likely, the common internal social media struggles got in the way. Incorporating social media into the epic annual broadcast would have created adversity internally. By doing this, the advertisers garnered more reach and engagement. Keep it organic.
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The Future of Business Is Social: Seven Principles That Lead to.
Strategy Driven
JANUARY 26, 2011
Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert It’s time to join Social Nation and prosper! And these days, there’s no better way to do that than through social media – in essence, by building your company’s own Social Nation.
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67 What are you ready for? What are you waiting for?
Strategy Driven
JUNE 18, 2012
And soon, like the Yellow Pages, newspapers, and magazines, the majority of printed media will only be available online as a download or from some ASP. Copyright 2007-2012 by StrategyDriven, Inc. Well, those days aren’t completely over yet, but the iPad is beginning to idle printing presses globally. The iPad will lead the revolution.
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Stop Selling Ads and Do Something Useful
Harvard Business Review
FEBRUARY 12, 2013
Many pioneers of digital advertising believed it possible to create advertising so useful it's a service. That first banner that Modem Media, the fledgling digital agency where I worked, built for AT&T, was helpful, and it was useful. We knew, as my Modem Media boss G.M. Advertisers follow eyeballs.
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11 Are you the dominant brand, or is your brand bland?
Strategy Driven
OCTOBER 29, 2012
As posted on your business Facebook page by your customer, or as recommended by customers on their social media accounts? CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth. Copyright 2007-2012 by StrategyDriven, Inc. What’s your social reputation? Interview departed employees.
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What Does Your Brand Sound Like?
Harvard Business Review
FEBRUARY 7, 2014
advertisers will spend approximately “$17.46 With of our increasingly audio-enabled media environment , the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales. SNCF’s Audio Logo, 2012.
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You're Doing Social Wrong. Your Teenager Does It Right. (The Shortlist)
Harvard Business Review
MAY 10, 2013
It seems that everyone is freaking out about teens abandoning social media sites like Facebook. By "everyone" I mean advertisers. Nevertheless, equity ownership is even lower today, by one percentage point, than it was in April 2012, when unemployment stood at 8.1%. BONUS BITS: Now We Will Ponder Advertising.
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Morning Advantage: Give "Giving Tuesday" a Chance
Harvard Business Review
NOVEMBER 27, 2012
Social Media Ads “Go Native,” Will Hit $9.2B The year 2012 can be viewed as social advertising’s ‘coming of age,'” says Jed Williams of BIA/Kelsey, advisor to companies in the local media industry. Spending on social media advertising in 2012 is $4.6 Spending on social media advertising in 2012 is $4.6
Can Facebook Remain Faceless?
Harvard Business Review
APRIL 10, 2012
I have been a consistent user of social media for many years. Once consumers accepted the quid pro quo of viewing advertisements in exchange for free service, social networks became marketing media along the lines of television, radio, magazines, and newspapers before them.
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Welcome to the One-Screen World
Harvard Business Review
MAY 21, 2013
Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Prior to my closing keynote, there was a panel discussion about the state of media. One senior media executive was discussing the power of "a four screen world."
For Some Platforms, Network Effects Are No Match for Local Know-How
Harvard Business Review
JULY 26, 2018
Grab, which launched its service in 2012 with 40 drivers in Malaysia, came late to the ride-hailing game, only after Uber had established a formidable position in the United States. Transportation, aviation, health care, and energy all require physical delivery, whereas media, music, and advertisement do not.
Can Your Mobile Customers Afford to Watch Your Ads?
Harvard Business Review
DECEMBER 8, 2015
As mobile devices and borderless technology networks like Facebook, Google, and Tencent increasingly connect billions of people around the world, everything about the pace, profile, and application of modern media is changing. For brands, advertising to the data-constrained presents both creative and distribution challenges.
Jeff Bezos Brings His Low-Margin Ways to Newspapers
Harvard Business Review
AUGUST 6, 2013
Way back in the first decade of the new millennium, when Craigslist seemed like the biggest threat facing newspapers, founder Craig Newmark paid visits to lots of media companies and media conferences. Yes, his site was definitely taking classified advertising away from papers, he would say. Advertising Media Strategy'
Why Facebook Is a Lot Like Listerine
Harvard Business Review
APRIL 17, 2015
The explosive growth of Facebook today might seem unprecedented, but it is strikingly similar to Listerine’s epic halitosis advertising campaign roughly one hundred years ago. The ads were among the first to employ “advertising dramas.” Let me explain.
What Marketers Should Know About Personality-Based Marketing
Harvard Business Review
MAY 2, 2018
But as behavioral scientist Cass Sunstein has cautioned , there are sound uses for personal data on social media if handled ethically. Americans (around 250 Likes, on average, in 2012), computer algorithms were better at judging a person’s personality than their co-workers, friends, and even family members.
The Humans Working Behind the AI Curtain
Harvard Business Review
JANUARY 9, 2017
It turns out that AI, just like humans, struggles to make tough decisions about what content should and should not be included in our daily diets of social media, depending on what criteria or values we want to impose. A hybrid of humans and AI is remaking retail, marketing, and customer service.
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8 Making #GivingTuesday a Movement
Harvard Business Review
NOVEMBER 29, 2013
Some, like Black Friday and Cyber Monday, are habits gained more recently thanks to the power of consumer goods advertising. Some of us decided to try, and last year for the first time we put out the idea of “Giving Tuesday” – or, more properly styled for the age of social media, #GivingTuesday. Could we start a movement to create one?
Are You Paying Enough Attention to Your Sales Force?
Harvard Business Review
APRIL 12, 2013
billion spent on all media advertising in 2012 and more than 20 times the estimated $39.5 billion spent on Internet advertising in 2012. HBR ran an article on the dearth of academic programs in sales in its July/August 2012 issue. By our estimates, the amount invested in U.S. times the estimated $169.5
London Succeeds in Its Olympic Trials
Harvard Business Review
JULY 27, 2011
We stand today on July 27, one year away from the Opening Ceremony of the London 2012 Olympic Games. Even the notoriously cynical British media remain supportive. Since the British broadcaster does not run advertising, London could not bundle this in to sweeten the deals for possible Olympic sponsors. Contingency budgets are $1.4
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Recruiting Strategies for a Tight Talent Market
Harvard Business Review
APRIL 7, 2016
Don’t keep relying on the same old social media platforms. SHRM reports that 84% of organizations use social media for recruiting, and 82% of them use it primarily in the hunt for passive candidates. If so many companies are using social media, it must be effective, right? Well, not necessarily. Looking for Millennials?
The Gulf Spill: BP Still Doesn’t Get It
In the CEO Afterlife
APRIL 26, 2012
(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico. The available avenues are advertising, the press, and social media. A very capable BP social media manager is doing a commendable job of delivering on the company’s “update” promise.
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Are Apple’s Patent Wars a Marketing Strategy?
Harvard Business Review
JUNE 12, 2014
How much would it cost to have similar media coverage through a traditional advertising campaign? AdvertisingAge reports that in 2012, Samsung increased its U.S. advertising budget more (percentage-wise) than any other high tech company. Probably way more than Apple’s lawyer bills.
Digital Staffing: The Future of Recruitment-by-Algorithm
Harvard Business Review
OCTOBER 26, 2012
Indeed, 1 in 6 job seekers credits social media with helping them find a better job. Most recruiters are already using social media to identify talented employees outside their usual networks. According to a 2012 survey by Jobsite, 54% of recruiters use Twitter, 66% Facebook, and a whopping 97% LinkedIn, as recruitment tools.
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12 Research: When the Economy Is Good, Employers Demand Fewer Credentials
Harvard Business Review
AUGUST 21, 2018
” Recruitment intensity is a shorthand term to describe everything employers can do to affect the likelihood of filling a job vacancy, such as changes in advertising expenditures, screening methods, hiring standards, and compensation. domestic labor force each year between 2009 and 2012. Jobs That Newly Require B.A.’s
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Evidence that Olympic Sponsorship Can Work
Harvard Business Review
AUGUST 6, 2012
Havas Sports & Entertainment (HS&E) provided advice to a number of brands considering sponsorship of the 2012 Games. It was too late to source information relevant to 2012 decision-making, so we're using these Games as our test bed to determine the effect that sponsoring the Olympic Games has on sponsors' brands. Initial Findings.
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Get More from Your Event Spending
Harvard Business Review
MARCH 31, 2015
In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. The apps also make real the often-cited but rarely-delivered promise of “engagement” via social media. Marketing Advertising, Marketing & Public Relations'
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What Greece Has to Do Now: Fix Its Economy
Harvard Business Review
FEBRUARY 27, 2015
After weeks of media frenzy around the Greek election and the new government’s once-ambitious plans to renegotiate with the Eurozone over its debt crisis , the searchlights of publicity are shifting. Will an advertised collaboration with the OECD bear any fruits? So, clemency on loan terms might make procedural sense.
The Logic Behind Facebook’s Recent Moves
Harvard Business Review
FEBRUARY 21, 2014
No quicker had the media reported the results of the study than numerous rebuttals were posted. The most important element is clutter in the form of a sloppy interface, advertisements, and unwanted connections. It’s not just social media that’s moving to mobile. Too many users equals too much clutter.
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Winners of the Unstuck Contest
CO2
JULY 11, 2012
by Maria Gonzalez | Submitted Jun 09, 2012. Second Place: Economy had me down … by Jonathan Hamilton | Submitted Jun 09, 2012. I really had to work to get my business through marketing and advertising. by James Cook | Submitted Jun 28, 2012. by Diana Thompson | Submitted Jun 29, 2012. 764 # Votes. 38 # Votes.
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74 Make These Changes to Help Digital Marketing Fulfill Its Potential
Harvard Business Review
MAY 31, 2013
Data from the 2012 Direct Marketing Association benchmarks say that direct mail — yes junk mail via snail mail — still reigns supreme, offering response rates of 1.1 At their core email, search, and display ads are the same as direct mail, classifieds and mass media respectively.
The Challenges Facing E-Commerce Start-ups in Africa
Harvard Business Review
MARCH 12, 2015
Old local giants like the e-commerce business Kalahari , the advertising firm InMobi , and e-classified site Mocality retrenched, reorganized, or closed down. Founded in 2012 with connection to the German Samwer brothers , which specialize in cloning American web businesses in Europe and elsewhere, it has more than 1,500 staff.
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