Harvard Business Review

FEBRUARY 12, 2013

Many pioneers of digital advertising believed it possible to create advertising so useful it's a service. That first banner that Modem Media, the fledgling digital agency where I worked, built for AT&T, was helpful, and it was useful. We knew, as my Modem Media boss G.M. Advertisers follow eyeballs.

Advertising 14

Advertising Media Content Brand 14

Harvard Business Review

JULY 26, 2018

Grab, which launched its service in 2012 with 40 drivers in Malaysia, came late to the ride-hailing game, only after Uber had established a formidable position in the United States. Transportation, aviation, health care, and energy all require physical delivery, whereas media, music, and advertisement do not.

Transportation 13

Transportation Health Care Venture Capitalist Advertising 13

Harvard Business Review

AUGUST 6, 2013

Way back in the first decade of the new millennium, when Craigslist seemed like the biggest threat facing newspapers, founder Craig Newmark paid visits to lots of media companies and media conferences. Yes, his site was definitely taking classified advertising away from papers, he would say. Advertising Media Strategy'

Advertising 9

Advertising Christensen Media Disruptive Innovation 9

Harvard Business Review

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Prior to my closing keynote, there was a panel discussion about the state of media. One senior media executive was discussing the power of "a four screen world."

Advertising 10

Advertising Media Marketing Content 10

Harvard Business Review

JULY 27, 2011

We stand today on July 27, one year away from the Opening Ceremony of the London 2012 Olympic Games. Even the notoriously cynical British media remain supportive. Since the British broadcaster does not run advertising, London could not bundle this in to sweeten the deals for possible Olympic sponsors. Contingency budgets are $1.4

Supply Chain 10

Supply Chain Tourism Banking Budgeting 10

Harvard Business Review

APRIL 7, 2016

Following are three such innovative approaches for connecting with top talent. Don’t keep relying on the same old social media platforms. SHRM reports that 84% of organizations use social media for recruiting, and 82% of them use it primarily in the hunt for passive candidates. Well, not necessarily. So venture out.

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

JANUARY 9, 2017

By 2033, economists predict that tech innovation could convert 30% of today’s full-time occupations into augmented services completed “on demand” through a mix of automation and human labor. In short, AI will eliminate some work as it opens up opportunities for redefining what work humans do best.

Content 8

Content Trends Media Advertising 8

Harvard Business Review

NOVEMBER 29, 2013

Some, like Black Friday and Cyber Monday, are habits gained more recently thanks to the power of consumer goods advertising. Some of us decided to try, and last year for the first time we put out the idea of “Giving Tuesday” – or, more properly styled for the age of social media, #GivingTuesday. Encourage innovations on the theme.

Decentralization 12

Decentralization Media Follow-up Learning-by-Doing 12

Harvard Business Review

JUNE 12, 2014

Despite the technical nature of these innovations, there are a few broad managerial lessons that have emerged from this prominent patent case. How much would it cost to have similar media coverage through a traditional advertising campaign? AdvertisingAge reports that in 2012, Samsung increased its U.S.

Marketing Strategy 10

Marketing Strategy Strategy Marketing Licensing 10

Harvard Business Review

MAY 31, 2013

Data from the 2012 Direct Marketing Association benchmarks say that direct mail — yes junk mail via snail mail — still reigns supreme, offering response rates of 1.1 But Super Consumers care about benefits and innovation. Typically an advertisement sparks a trip to the store where the product is purchased and fulfilled.

Marketing 9

Marketing ROI Real Estate CRM 9

Harvard Business Review

APRIL 28, 2015

And today, the nearly two billion user profiles it captured serve as the backbone for one of the largest advertising businesses ever created. But before those records were converted into advertising revenue, there was no spot for them in any financial statement. The most significant asset it did acquire was user data.

Business Model 8

Business Model System Management Supply Chain 8

Harvard Business Review

DECEMBER 2, 2013

Thanks to social media, the number of conversations taking place about products and companies has exploded exponentially. These numbers are likely to go even higher as viewers enhance their television experience with Twitter and other social media. Within marketing, you have brand, communications, advertising, and digital.

Marketing 15

Marketing Teamwork Technology Information Technology 15

Harvard Business Review

OCTOBER 27, 2015

Instead of blasting a single ad everywhere, Big Data allows for incredibly targeted messages delivered to customer segments according to their very personal preferences and the specific media they consume. Back in 2012, its intelligence analysts identified cloud computing as the number one strategic threat. The New Tools of Marketing.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

Harvard Business Review

JANUARY 10, 2013

A generation ago, incumbents that struggled to respond to disruptive innovations had an excuse. Sifting through this work highlights three seminal moments in any disruptive innovation's development: Conception. For example, Google ultimately emerged as a disruptive force that has transformed pieces of the media business.

Trends 8

Trends Disruptive Innovation Christensen Business Model 8

Skip Prichard

JULY 15, 2019

More importantly, he offers concrete examples of how any organization—large or small, and regardless of industry—can innovate in ways that delight customers and attract top-level talent. What do leaders often get wrong when they think of innovation ? Many of them have little understanding of what innovation actually means.

How To 75

How To Middle Management Innovation Technology 75

Harvard Business Review

FEBRUARY 11, 2014

Hoffman went on to be named BevNet’s 2012 Person of the Year for the creation of “an entirely new beverage category.”. Time after time it has been shown that a positive brand experience trumps more passive brand engagements such as traditional advertising or social media in generating effective word of mouth. .

Brand 15

Brand Janis Bond Maturity 15

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. And it certainly doesn't help matters when Hispanic leadership voices are lacking in the mainstream national media.

Policies 16

Policies Short-term Education Diversity 16

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. And it certainly doesn't help matters when Hispanic leadership voices are lacking in the mainstream national media.

Policies 9

Policies Short-term Education Diversity 9