Harvard Business Review

JUNE 23, 2016

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. Audiences are increasingly skeptical. And it’s particularly true when audiences like the film or show. According to PQMedia, the U.S. Research by Eva A.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

APRIL 9, 2018

The first thing they should know is that not all technological change is “disruptive.” Importantly, the research landscape we mapped out suggests that disruption is not about technology alone, but rather the combination of technologies and business model innovation. It appealed to a niche of film nerds.

Disruptive Innovation 11

Disruptive Innovation Innovation Business Model Human Capital 11

Strategy Driven

JUNE 22, 2012

More than 80 percent of what one sees and hears is clever, informative, research-based, sensibly executed and intended to orient target audiences toward marketplaces. Direct mailings to niche audiences. Their words overstate, get into the media and are accepted by audiences as fact. Business-to-business publication advertising.

Brand 50

Brand Analysis Advertising Software 50