Leading Blog

AUGUST 3, 2018

N EW TECHNOLOGIES are shifting the way we work and interact. Jobs are being eliminated, and industries are being disrupted as we try to come to grips with how this technology is changing us and how we can use it. In 2012 Google began a three-year study called Project Aristotle to identify the habits of the most effective teams.

Open-book 216

Open-book Storytelling McKinsey Maturity 216

Harvard Business Review

SEPTEMBER 11, 2013

In 2012, $10 billion in sales were made through mobile channels. Audience fragmentation. The top 250 apps on Android and iOS have a total audience of 52 million people — equivalent to the reach of three primetime shows on broadcast television. Advertising Technology' "Mobile first." Evaluation and purchase.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

DECEMBER 8, 2015

As mobile devices and borderless technology networks like Facebook, Google, and Tencent increasingly connect billions of people around the world, everything about the pace, profile, and application of modern media is changing. In 2012, Amazon reported that one second of latency in page loading cost the company an average of $1.6

Advertising 8

Advertising Brand Marketing Cost 8

Harvard Business Review

SEPTEMBER 11, 2013

In 2012, $10 billion in sales were made through mobile channels. Audience fragmentation. The top 250 apps on Android and iOS have a total audience of 52 million people — equivalent to the reach of three primetime shows on broadcast television. Advertising Technology' “Mobile first.”

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

OCTOBER 12, 2012

In early 2012, my company made the decision to open source a key piece of our technology platform. The popular web browser Mozilla Firefox , the image format PNG , and Apache , the world's most popular web server, are all examples of open-source technology in common use. Everyone wants a little something for free.

Software 15

Software Quality Technology Document 15

Harvard Business Review

OCTOBER 5, 2011

Today it's rare to find a CEO who won't acknowledge the impact digital technology is having on their business. This younger audience is "post-digital"; they don't remember a world that is pre-internet. This post is part of the HBR Insight Center Growing the Top Line. Few see it as the most important issue to their company's future.

Engineering 12

Engineering Forrester Software Mass Marketing 12

Harvard Business Review

APRIL 15, 2013

In the past, channels delivered messages to audiences. In 2012, they were ranked as the 4th fastest-growing tech company by Technology Fast 500. Antonio Lucio, Chief Brand Officer at Visa , created a customer engagement strategy for the 2012 Olympics. You either owned the pipe or paid to use someone else''s. The result?

Venture Funding 9

Venture Funding Brand Marketing Content 9

Harvard Business Review

AUGUST 31, 2012

As the 2012 Broadway season kicks off, Playbill lists 30 new shows that will vie for audience attention — and dollars — this year. Preview audiences were leaving Spider-Man confused, so the co-producers conducted focus groups, asking early questions about specific aspects of the show. Work together.

Audience 8

Audience Short-term Long-term Incentives 8

Harvard Business Review

SEPTEMBER 3, 2015

He is a proud and grizzled Vietnam veteran, standing in front of an audience of hundreds. Despite ambitious goals and few resources, the 18 inaugural Presidential Innovation Fellows that started work in the summer of 2012 were able to make game-changing progress in a matter of months. Randy Watson is choking back tears.

Innovation 8

Innovation Policies Project Technology 8

Harvard Business Review

APRIL 17, 2015

For the 2012 Olympics, Visa designed its “Cheer” campaign to be “social at its core,” but it was still anchored by television advertising. Information & technology Social platforms Technology' T]his is an issue we will have to deal with eventually.” ” I suppose that time is now.

Advertising 8

Advertising Information Technology Pharmaceuticals Audience 8

Harvard Business Review

FEBRUARY 5, 2013

This was a big, albeit unplanned moment, but the beauty of real-time content is that there's always something interesting happening in the world, and always an audience who cares about it. We saw firsthand the power of tapping into big cultural moments when we celebrated Oreo's 100th birthday in 2012.

Advertising 9

Advertising Power Brand Media 9

Harvard Business Review

FEBRUARY 14, 2013

Still, its message — that intense passion and connecting to your audience (and backers) via storytelling will carry you further than a focus on shareholder value creation — has (dare we say it) struck a chord among the Swedish start-up community. Technology Review). Be a master. Be instinctive. Be sensory. Be forever.

McKinsey 8

McKinsey Consensus Management Short-term 8

Harvard Business Review

OCTOBER 12, 2012

In early 2012, my company made the decision to open source a key piece of our technology platform. The popular web browser Mozilla Firefox , the image format PNG , and Apache , the world's most popular web server, are all examples of open-source technology in common use. Everyone wants a little something for free.

Software 8

Software Quality Technology Document 8

Harvard Business Review

JUNE 13, 2018

They rely on these and other subscription services for a personalized combination of professionally produced and user-generated programming, created with new, low-cost production and distribution technologies. New forms of content, new distribution technologies, and new business models are emerging at a dizzying pace. .”

Media 8

Media Content Video Price 8

Harvard Business Review

MAY 18, 2015

We audited a range of sites and platforms to see how CEOs are engaging socially and compared these results to its 2010 and 2012 findings. Research has shown that executives with social CEOs say their CEOs’ social media presence makes them feel inspired (52%), technologically advanced (46%), and proud (41%).

Media 8

Media CEO Video Chief Executive Officer 8

Strategy Driven

SEPTEMBER 7, 2012

Ceasing CD production will harm an already ailing music industry, where technology is not the answer: Analyzing the music industry and changing technologies. Focusing only on the technology, not on the creative output. Then came the international recording industry, which is the major user of CD technology.

Download 55

Download Industry Trends Technology 55

Harvard Business Review

AUGUST 11, 2014

billion in 2012 to $4.6 My company was an early adopter, purchasing our first social ads in 2012. All youre doing is taking a tried and true message and paying to put it in front of a newer, larger audience. Then well back the winning message with additional spending to ensure it reaches the largest audience.

Advertising 9

Advertising Media Audience Follow-up 9

Strategy Driven

JUNE 22, 2012

More than 80 percent of what one sees and hears is clever, informative, research-based, sensibly executed and intended to orient target audiences toward marketplaces. Direct mailings to niche audiences. Their words overstate, get into the media and are accepted by audiences as fact. Copyright 2007-2012 by StrategyDriven, Inc.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JUNE 29, 2017

Regulators would now decide how spectrum would be used, what technologies were permissible, and approve — or reject — the wireless services, networks, applications, and business models that might be introduced. That might seem like a good thing — using new technology to engage the public in ideological debate.

Armstrong 8

Armstrong Wireless Succession Licensing 8

Harvard Business Review

MAY 11, 2012

More than 60% of these purchasers joined Pinterest before January 2012, in other words, before the hype. To achieve that kind of alignment, you have to go beyond the aggregated stats on visits and users that any trending platform produces to dazzle its potential business audience.

Early Adopters 15

Early Adopters Metrics Media ROI 15

Mills Scofield

NOVEMBER 12, 2013

So, how do you tell an audience they have a need? Conference in February, 2012 was a half day event in which questions such as “What If There Were Carfree Cities?,” Shift Approach” to address a current concern in higher education: “What If Technology Has Rendered the Physical Classroom Obsolete?”

Venture Capitalist 132

Venture Capitalist Conference Education Class 132

Harvard Business Review

APRIL 21, 2016

For example, the hot technology of the moment, virtual reality (VR), was largely ignored by traditional funders after the disappointment of VR technology in the 1990s. Suddenly, virtual reality was no longer a forgotten ‘90s trend but had become a hot area of technology.

Venture Capitalist 8

Venture Capitalist Project Diversity Technology 8

Harvard Business Review

JANUARY 31, 2013

Suddenly, through online marketplaces like eBay and Etsy, individual artists have a global audience and are able to sell their creations to anybody and everybody who takes the time to discover them. The UK-based company was voted Best Department Store in the World at the Global Department Store Summit in 2012. Take Selfridges & Co.

Brand 8

Brand Globalization Audience Productivity 8