Harvard Business Review

NOVEMBER 6, 2012

Overall, the election of 2012 has shown that we're at a liminal moment in how ideas and brands spread — and the winners have to thread the needle between the declining (but still powerful) broadcast era and the nimble, fragmented ways of digital communication. Using online media as a catapult.

Media 17

Media Brand Blog Reputation 17

Harvard Business Review

MAY 18, 2015

When it comes to social media, today’s CEOs have made a remarkable transition over the past five years. A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media.

Media 8

Media CEO Video Chief Executive Officer 8

Harvard Business Review

JUNE 13, 2018

Justice Department’s view of a static media landscape is dead and buried. ” The judge was faced from the outset with a stark choice: Was the relevant media market the traditional one, with a handful of pay TV providers offering largely similar channel bundles to disconnected viewers? . million viewers since 2012.

Media 8

Media Content Video Price 8

Strategy Driven

APRIL 23, 2012

And how important are those skills to your sales success, your business success, your social media success, and your career success? I’ll ask my audiences, “How many of you would be nervous speaking in front of a group of 300 people?” Copyright 2007-2012 by StrategyDriven, Inc. How much better are your writing skills?

Reputation 66

Reputation Open-book Customer Loyalty Seminar 66

Harvard Business Review

FEBRUARY 7, 2012

The Super Bowl in-game broadcast had zero social media TV integration. Likely, the common internal social media struggles got in the way. Incorporating social media into the epic annual broadcast would have created adversity internally. With Social TV, the audience is providing value right back. Keep it organic.

Advertising 15

Advertising Consensus Media Audience 15

Harvard Business Review

JANUARY 20, 2015

The business media have had no shortage of these. In January 2012 , the company also launched One Day Auto Insurance – a new kind of auto insurance that can be purchased on mobile phones. Entravision Communications Corporation is a Spanish-language media company with significant reach in the U.S. Monetizing Digital Assets.

Business Model 8

Business Model Insurance Technology Audience 8

Harvard Business Review

AUGUST 6, 2012

Havas Sports & Entertainment (HS&E) provided advice to a number of brands considering sponsorship of the 2012 Games. It was too late to source information relevant to 2012 decision-making, so we're using these Games as our test bed to determine the effect that sponsoring the Olympic Games has on sponsors' brands. Initial Findings.

Brand 13

Brand Audience Committee Sports 13

Leading Blog

AUGUST 3, 2018

If you’re a brand in this age of splintered attention on social media, you have to be good at reaching people conversationally, and you have to have good content that they want to see, otherwise they chose not to listen to you.” Carmine Gallo. “If David Pakman. As a leader, you constantly have to mobilize the troops. Indra Nooyi.

Open-book 218

Open-book Storytelling McKinsey Maturity 218

Harvard Business Review

OCTOBER 5, 2011

Forrester Research predicts that by 2012 half of all consumer purchases will be either transacted online or digitally driven in some way — influenced by search, social media, or emerging digital platforms like location-based services and digitally augmented store environments. But the bigger shift is behavioral.

Engineering 13

Engineering Forrester Software Mass Marketing 13

Harvard Business Review

JANUARY 31, 2013

The analysts at Kantar Media recently pulled together a pile of data on what the last decade of championship football has looked like on America's TVs. But in 2012, spots that. And Kantar explains that audience tuneaway rate during the average commercial for the 2012 Super Bowl was 0.7%, or seven out of every 1,000 viewers.

Advertising 8

Advertising Budgeting Storytelling Brand 8

Harvard Business Review

FEBRUARY 5, 2013

This was a big, albeit unplanned moment, but the beauty of real-time content is that there's always something interesting happening in the world, and always an audience who cares about it. We saw firsthand the power of tapping into big cultural moments when we celebrated Oreo's 100th birthday in 2012.

Advertising 10

Advertising Power Brand Media 10

Harvard Business Review

APRIL 15, 2013

In the past, channels delivered messages to audiences. In 2012, they were ranked as the 4th fastest-growing tech company by Technology Fast 500. Antonio Lucio, Chief Brand Officer at Visa , created a customer engagement strategy for the 2012 Olympics. Communication Marketing Social media' People are the channel.

Venture Funding 9

Venture Funding Brand Marketing Content 9

Harvard Business Review

MAY 10, 2012

With the rise of social media and the ability of buyers to check out a business long before they engage with its marketing communications or sales people, the very idea of a "promoter" is looking dated. The concept that emerged at the 2012 Summit on Customer Engagement was "defender." Move beyond promoters to defenders.

Reference 13

Reference Telecommunications Survey Customer Loyalty 13

Harvard Business Review

AUGUST 31, 2012

As the 2012 Broadway season kicks off, Playbill lists 30 new shows that will vie for audience attention — and dollars — this year. The media likened Spider-Man to the Titanic. All are no doubt aiming to match the success of a musical once predicted to be a total flop: Spider-Man: Turn Off the Dark. Work together.

Audience 8

Audience Short-term Long-term Incentives 8

Great Leadership By Dan

AUGUST 9, 2012

Our recently released research, the 2012 Work-related Email Perception Study, provides unique insight into the workers’ perception of these strategies across role and function. For more information and resources related to the 2012 Work-related Email Perception Study visit www.yourthoughtpartner.com/email-research-and-resources.

Middle Management 236

Middle Management Guidelines Stress Efficiency 236

Harvard Business Review

APRIL 17, 2015

In 2015, Mark Zuckerberg said that common knowledge is “an important idea for designing social media, as we often face tradeoffs between creating personalized experiences for each individual and crafting universal experiences for everyone.” ” So it’s reasonable to ask: Does Facebook generate common knowledge?

Advertising 8

Advertising Information Technology Pharmaceuticals Audience 8

Harvard Business Review

DECEMBER 8, 2015

As mobile devices and borderless technology networks like Facebook, Google, and Tencent increasingly connect billions of people around the world, everything about the pace, profile, and application of modern media is changing. In 2012, Amazon reported that one second of latency in page loading cost the company an average of $1.6

Advertising 8

Advertising Brand Marketing Cost 8

Harvard Business Review

NOVEMBER 11, 2015

Today’s highly connected workforce can gain insight into an organization’s culture before deciding whether there’s a fit, thanks to social media networks and apps that let employees anonymously share what they think of their employers.

Bond 8

Bond Video Audience Learning-by-Doing 8

Harvard Business Review

FEBRUARY 14, 2013

Still, its message — that intense passion and connecting to your audience (and backers) via storytelling will carry you further than a focus on shareholder value creation — has (dare we say it) struck a chord among the Swedish start-up community. 3) Expose employers who exploit low-wage workers using social media.

McKinsey 8

McKinsey Consensus Management Short-term 8

Harvard Business Review

SEPTEMBER 12, 2017

This step goes hand in hand with the media attention these price changes drew. Amazon must change that price perception in the stores, in the media, and internally. Where are these audience limits for fresh, natural, organic products? When Johnson took over in 2012 the share price achieved a maximum of $42.44.

Price 8

Price Retail Competitive Advantage Long-term 8

Harvard Business Review

SEPTEMBER 11, 2012

But the pervasive influence of social media on the work world demands change in the way employers motivate and communicate with talent. Over the next two years, Xerox's joint team worked closely with Versant to develop the creative messaging, and roll it out to the internal HR audience.

Marketing 8

Marketing Brand Benchmarking Marketing Strategy 8

Harvard Business Review

MAY 2, 2018

But as behavioral scientist Cass Sunstein has cautioned , there are sound uses for personal data on social media if handled ethically. Americans (around 250 Likes, on average, in 2012), computer algorithms were better at judging a person’s personality than their co-workers, friends, and even family members.

Marketing 8

Marketing Advertising Ethics Health Care 8

Harvard Business Review

OCTOBER 24, 2013

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. But what if your brand or company doesn’t have an active audience of avid content consumers already?

Marketing 21

Marketing Content Brand Audience 21

Strategy Driven

SEPTEMBER 7, 2012

The media of music distribution was the 78RPM record. The emergence of teens as the primary record buyers was fed by TV shows, increased disposable income and recording artists catering to younger audience. At every juncture, there were transition periods in the adoption and acceptance of new media. Consider leaving a comment!

Download 56

Download Industry Trends Technology 56

Harvard Business Review

AUGUST 11, 2014

If youre on social media, youve seen them: ads dressed up to look (almost) exactly like normal tweets, Facebook posts, and LinkedIn updates from your friends and followers. billion in 2012 to $4.6 My company was an early adopter, purchasing our first social ads in 2012. 2) Take advantage of targeting features.

Advertising 9

Advertising Media Audience Follow-up 9

Strategy Driven

JUNE 22, 2012

More than 80 percent of what one sees and hears is clever, informative, research-based, sensibly executed and intended to orient target audiences toward marketplaces. Direct mailings to niche audiences. Their words overstate, get into the media and are accepted by audiences as fact. Self-promotional brochures.

Brand 50

Brand Analysis Advertising Software 50

Women on Business

MARCH 18, 2013

Positive Social Media Sharing. Social Media. Do your customers with the highest CLV use social media? If they do, then actively leverage social media platforms to facilitate greater sharing among this valuable audience segment. Consider the types of friends your customers are sharing with.

Efficiency 259

Efficiency PR ROI Loyalty 259

Harvard Business Review

MAY 11, 2012

More than 60% of these purchasers joined Pinterest before January 2012, in other words, before the hype. If you're already running a social media customer relations team, you're well positioned to respond. Pinning is a signal that says, "I'm thinking of purchasing your product".

Early Adopters 16

Early Adopters Metrics Media ROI 16

Harvard Business Review

MAY 23, 2013

Desai , a professor and dean at Harvard Business School, a professor at Harvard Law School, and the author of a 2012 HBR article on taxing businesses , a few questions about how this investigation fits into a larger debate about the corporate tax code. I asked Mihir A. Our edited conversation is below.

Intangible Assets 8

Intangible Assets Incentives System GAAP 8

Mills Scofield

NOVEMBER 12, 2013

So, how do you tell an audience they have a need? Conference in February, 2012 was a half day event in which questions such as “What If There Were Carfree Cities?,” It was getting to the point where I began wondering if this was the point. You hold an event and prove it to them. The first What If…?

Venture Capitalist 132

Venture Capitalist Conference Education Class 132

Harvard Business Review

NOVEMBER 16, 2012

Taking place on November 27, 2012, #GivingTuesday's goal is to show that the holiday shopping season can also be about giving back. Both organizations have worked on uniting communities to harness social media for social good, and #GivingTuesday was a logical framework to bring Americans together for this purpose.

Marketing 8

Marketing Simon PR Market Segmentation 8

Harvard Business Review

JANUARY 31, 2013

While the Internet has brought with it many media disruptions, it has also created a truly global marketplace for fine artists. Suddenly, through online marketplaces like eBay and Etsy, individual artists have a global audience and are able to sell their creations to anybody and everybody who takes the time to discover them.

Brand 9

Brand Globalization Audience Productivity 9

Harvard Business Review

AUGUST 9, 2018

states between October 2011 and September 2012. It’s also easy to assess people’s political ideology from their digital footprints, such as search patterns, likes, or website visits, and from their preference for different media outlets and online platforms.

Marketing 8

Marketing Politics Brand Comparison 8

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. And it certainly doesn't help matters when Hispanic leadership voices are lacking in the mainstream national media.

Policies 15

Policies Short-term Diversity Education 15

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. And it certainly doesn't help matters when Hispanic leadership voices are lacking in the mainstream national media.

Policies 8

Policies Short-term Diversity Education 8

Harvard Business Review

NOVEMBER 8, 2012

Women dominate nearly every major social media network. million women are logged on to social media sites. Women who are active on social media also tend to be active across many social platforms. Women who are active on social media also tend to be active across many social platforms. But do brands understand that?

Power 11

Power Politics Media Brand 11