Harvard Business Review

JUNE 13, 2018

Justice Department’s view of a static media landscape is dead and buried. ” The judge was faced from the outset with a stark choice: Was the relevant media market the traditional one, with a handful of pay TV providers offering largely similar channel bundles to disconnected viewers? .

Media 8

Media Content Video Price 8

Harvard Business Review

JANUARY 20, 2015

The business media have had no shortage of these. In January 2012 , the company also launched One Day Auto Insurance – a new kind of auto insurance that can be purchased on mobile phones. GE is moving to an outcome-based economic model, bringing the company closer to its customers’ operations.

Business Model 8

Business Model Insurance Technology Audience 8

Harvard Business Review

DECEMBER 8, 2015

As mobile devices and borderless technology networks like Facebook, Google, and Tencent increasingly connect billions of people around the world, everything about the pace, profile, and application of modern media is changing. It’s the operating system, applications, and, of course, the access to data.

Advertising 8

Advertising Brand Marketing Cost 8

Harvard Business Review

SEPTEMBER 12, 2017

This step goes hand in hand with the media attention these price changes drew. Compare that to Whole Foods, whose latest 10-K filing makes far fewer references to price, and cites low prices not only as a clear risk factor, but also one which contributed to its recent declines in operating income and net income. Johnson was fired.

Price 8

Price Retail Competitive Advantage Long-term 8

Strategy Driven

JUNE 22, 2012

More than 80 percent of what one sees and hears is clever, informative, research-based, sensibly executed and intended to orient target audiences toward marketplaces. Direct mailings to niche audiences. Their words overstate, get into the media and are accepted by audiences as fact. Self-promotional brochures. We Earn It.

Brand 50

Brand Analysis Advertising Software 50

Women on Business

MARCH 18, 2013

Without understanding CLV or analyzing the ROI of customer acquisition, you’re essentially operating in a marketing vacuum. Positive Social Media Sharing. Social Media. Do your customers with the highest CLV use social media? Many businesses conduct their marketing without calculating CLV.

Efficiency 259

Efficiency PR ROI Loyalty 259