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015: How to Deal with Resistance to Change | Featuring Megan Burns

Engaging Leader

Guest Megan Burns is a consultant, speaker, & managing director of Operations Strategy Consulting. — Jesse Lahey, SPHR (@JesseLahey) December 6, 2012. Video: How to Use a Stakeholder Analysis to Identify Audience Members. Guest Megan Burns is a consultant, speaker, & managing director of Operations Strategy Consulting.

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Cater to Customers Desires to Achieve Customer Delight

Curious Cat

I think it helps provide Southwest focus in marketing and operations seeing how badly many of their competitors frustrate customers continually in very visible ways. Other times it means delivering different solutions to delight the different audiences. My mechanic is trustworthy and less expensive than my other options.

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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

However, the full name didn’t have the same meaning as it once did, so we changed one word that encapsulates aspects of our culture, our operating philosophy, and our service to our customers: “Ingenuity.” When Kraft split off its snack division in 2012, they named it Mondelez. No wonder there’s a smile on the box.

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The IT Challenge of the London Olympics

Harvard Business Review

The amount of time it took to deliver the results to the global audience was, in fact, 30 times faster than the race itself—and at the same time, 15 other Olympic competitions were simultaneously having their results relayed. Together they develop a complete understanding of what the organizers, competitors, and audience expect.

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The Best Digital Business Models Put Evolution Before Revolution

Harvard Business Review

In January 2012 , the company also launched One Day Auto Insurance – a new kind of auto insurance that can be purchased on mobile phones. GE is moving to an outcome-based economic model, bringing the company closer to its customers’ operations. Thus, in 2012, Luminar was born. Monetizing Digital Assets.

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Can Your Mobile Customers Afford to Watch Your Ads?

Harvard Business Review

It’s the operating system, applications, and, of course, the access to data. In 2012, Amazon reported that one second of latency in page loading cost the company an average of $1.6 However, “mobile” isn’t just the device — it’s the whole ecosystem attached to it.

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What's Left Behind When the Olympics End

Harvard Business Review

As attention shifts to Russia and Rio for the next Games, what happens in the East End and other areas touched by 2012 Olympic construction? Whether or not the basketball arena makes it to South America, the creation of more flexible venues could be a key in opening up Olympic bidding to a wider audience of cities.