Remove 2012 Remove Audience Remove Innovation Remove Operations
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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

The Miller heritage could not be lost, particularly because his founding products were innovative for their time. However, the full name didn’t have the same meaning as it once did, so we changed one word that encapsulates aspects of our culture, our operating philosophy, and our service to our customers: “Ingenuity.”

Brand 58
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The Best Digital Business Models Put Evolution Before Revolution

Harvard Business Review

Business model innovation is hard. There is another way to make money from business model innovation. To many people, this kind of change doesn’t feel like it’s real business model innovation. For over a century, General Electric has had a focus on product innovation as a key driver of growth. Why is that?

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The AT&T Ruling Shows That U.S. Regulators Don?t Understand Media?s Present ? or Future

Harvard Business Review

Or had a decade of disruptive innovation in interactive, internet-based video thoroughly altered the competitive landscape, largely leaving the incumbents behind? Generally, these mergers create opportunities for operating efficiencies and innovative new products and services with the combined assets of the merging companies.

Media 8
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A Short History of Radio Explains the iPhone’s Success

Harvard Business Review

What has escaped attention is that the device burst into a sector long insulated from the slightest threat of disruptive innovation. It quickly overcame AM radio in content quality, coverage, and audience share. “Natural monopoly” was jettisoned as the operative assumption. By 2012 some 75% did.

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The Unique Value of Crowdfunding Is Not Money — It’s Community

Harvard Business Review

Rather than relying on venture capitalists and marketers to try to project nascent demand for new innovations, creators can directly reach out to customers and communities to refine ideas and gauge interest. Crowdfunding acts as a platform, matching innovators with those who need innovation, and thus is reshaping which ideas come to market.