Lessons Learned from Corporate Branding and Rebranding Efforts of Note
Strategy Driven
MARCH 28, 2014
The Miller heritage could not be lost, particularly because his founding products were innovative for their time. However, the full name didn’t have the same meaning as it once did, so we changed one word that encapsulates aspects of our culture, our operating philosophy, and our service to our customers: “Ingenuity.”
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