Harvard Business Review

APRIL 9, 2018

” It’s important to distinguish between different types of innovation, and the responses they require by firms. In a recent publication in the Journal of Product Innovation, we undertook a systematic review of 40 years (1975 to 2016) of innovation research. This may happen in two ways.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Strategy Driven

MARCH 28, 2014

The Miller heritage could not be lost, particularly because his founding products were innovative for their time. When Kraft split off its snack division in 2012, they named it Mondelez. Lesson: Respect your heritage but don’t let it get in the way of making your brand relevant and compelling. No wonder there’s a smile on the box.

Brand 59

Brand Marketing Engineering Competitive Advantage 59

Strategy Driven

MAY 7, 2012

If you give a value talk, a memorable talk, EVERY member of the audience will want to connect. Copyright 2007-2012 by StrategyDriven, Inc. Leadership Inspirations – A Call for Innovation. Someplace where owners gather. Speak in public. All civic groups are eager to get a speaker for their weekly meeting. Be the speaker.

White Paper 50

White Paper Reputation Customer Loyalty Seminar 50

Harvard Business Review

JANUARY 20, 2015

Business model innovation is hard. There is another way to make money from business model innovation. To many people, this kind of change doesn’t feel like it’s real business model innovation. For over a century, General Electric has had a focus on product innovation as a key driver of growth. Why is that?

Business Model 8

Business Model Insurance Technology Audience 8

Harvard Business Review

FEBRUARY 7, 2012

But while the network and league lost an opportunity to innovate the viewing experience, many advertisers took advantage of integrating social media within their pricey ads. The golden rule of social media is to deliver value when, where, and how your audience wants to receive it. Why was this so innovative? Keep it organic.

Advertising 14

Advertising Consensus Media Audience 14

Harvard Business Review

MAY 28, 2013

According to Pew Internet , 55 percent of Americans said they''d used a mobile device to access the internet in 2012. This is a large and growing audience whose needs aren''t being met by traditional desktop experiences. If you''re trying to reach specific audiences, you can''t afford to ignore mobile-only users.

Content 12

Content Audience Marketing Strategy Report 12

Harvard Business Review

SEPTEMBER 3, 2015

He is a proud and grizzled Vietnam veteran, standing in front of an audience of hundreds. Three years ago, the White House welcomed the Presidential Innovation Fellows program to the world. We need innovation in both branches. From now on, Presidential Innovation Fellows will be an integral part of our government.”

Innovation 8

Innovation Policies Project Technology 8

Harvard Business Review

JUNE 23, 2016

Audiences are increasingly skeptical. Product placement can also lower audiences’ evaluations of the focal entertainment product (the film or the show), as recently demonstrated by Andre Marchand and colleagues. And it’s particularly true when audiences like the film or show. In 2012 Staples Inc.,

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

NOVEMBER 9, 2012

The London Battersea Spring Edition 2012 attracted 21,000 visitors and sold £4.3 Never before had live productions been instantly accessible to mass audiences beyond the confines of the theatre and at price point of a movie ticket. The current 2012-13 season is being shown in more than 1,900 cinemas in 60 countries.

Mass Marketing 8

Mass Marketing Marketing Sharpe Price 8

Harvard Business Review

NOVEMBER 1, 2012

Empowering the Third Billion: Women and the World of Work in 2012," suggests concrete steps that governments and employers can take to tilt the scales toward success. Many of the issues that the Booz index identifies are ones that were spotlighted in the Center for Talent Innovation's research on women professionals in emerging markets.

GDP 14

GDP Globalization Politics Benchmarking 14

Harvard Business Review

OCTOBER 11, 2016

According to a new study published by the Center for Talent Innovation, Latinos at Work: Unleashing the Power of Culture , most Latinos in the U.S. CTI research on diversity and innovation found that 56% of employees say that leaders at their companies fail to see value in ideas for which they don’t personally see a need.

EPS 8

EPS Banking Diversity Bottom-up 8

Harvard Business Review

NOVEMBER 11, 2015

Founded in 2012 with a handful of employees, it has grown to about 80 employees who promote viral videos and other content around a handful of big issues like citizenship or culture. Upworthy, a rising media startup, offers lessons, for all companies, about how to preserve a strong culture based on a unifying mission.

Bond 8

Bond Video Audience Learning-by-Doing 8

Harvard Business Review

JUNE 13, 2018

Or had a decade of disruptive innovation in interactive, internet-based video thoroughly altered the competitive landscape, largely leaving the incumbents behind? Generally, these mergers create opportunities for operating efficiencies and innovative new products and services with the combined assets of the merging companies.

Media 8

Media Content Video Price 8

Harvard Business Review

APRIL 15, 2013

In the past, channels delivered messages to audiences. In 2012, they were ranked as the 4th fastest-growing tech company by Technology Fast 500. Antonio Lucio, Chief Brand Officer at Visa , created a customer engagement strategy for the 2012 Olympics. You either owned the pipe or paid to use someone else''s. The result?

Venture Funding 9

Venture Funding Brand Marketing Content 9

Harvard Business Review

DECEMBER 11, 2013

While you would expect online giants like Amazon and companies like Netflix to be early innovators in the use of data to recommend products or movies, you only care about the answer to one question: what does big data mean for the everyday employee and how can regular businesses extract real value from it? Transformative.

Company 8

Company Human Resources Metrics Bottom-up 8

Harvard Business Review

JUNE 29, 2017

What has escaped attention is that the device burst into a sector long insulated from the slightest threat of disruptive innovation. It quickly overcame AM radio in content quality, coverage, and audience share. By 2012 some 75% did. The smartphone’s iconic social significance has been duly noted. Apple Invents a Radio.

Armstrong 8

Armstrong Wireless Succession Licensing 8

Mills Scofield

NOVEMBER 12, 2013

So, how do you tell an audience they have a need? Conference in February, 2012 was a half day event in which questions such as “What If There Were Carfree Cities?,” BIF9 Critical thinking Culture Innovation Leadership What If' It was getting to the point where I began wondering if this was the point.

Venture Capitalist 132

Venture Capitalist Conference Education Class 132

Harvard Business Review

NOVEMBER 16, 2012

Taking place on November 27, 2012, #GivingTuesday's goal is to show that the holiday shopping season can also be about giving back. Talking to the right audience: Henry Timms, who initially envisioned #GivingTuesday a year ago, introduced me to the concept of the "connected generation" and of course it immediately gelled.

Marketing 8

Marketing Simon PR Market Segmentation 8

Harvard Business Review

APRIL 21, 2016

Rather than relying on venture capitalists and marketers to try to project nascent demand for new innovations, creators can directly reach out to customers and communities to refine ideas and gauge interest. Crowdfunding acts as a platform, matching innovators with those who need innovation, and thus is reshaping which ideas come to market.

Venture Capitalist 8

Venture Capitalist Project Diversity Technology 8

Harvard Business Review

DECEMBER 27, 2012

Bela Karolyi coached the US women's gymnastics team to gold at the 2012 Olympic Games, adding to a long and storied coaching career. We asked her for the best way to spur innovation in any field. But first, he had to fight his way back to the gym after defecting from Romania, learning English, and working as a cleaner.

Objective 13

Objective Career Class Learning-by-Doing 13

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. Hispanics as votes they can buy through inauthentic sales tactics. Hispanics have been facing for years.

Policies 15

Policies Short-term Diversity Education 15

Harvard Business Review

OCTOBER 4, 2012

As I learned during the 2012 Hispanic Voice Town Hall Tour my organization held earlier this year, Hispanics are a high-touch community and this level of interaction goes a long way toward earning trust and loyalty. Hispanics as votes they can buy through inauthentic sales tactics. Hispanics have been facing for years.

Policies 8

Policies Short-term Diversity Education 8