What Does Your Brand Sound Like?
Harvard Business Review
FEBRUARY 7, 2014
But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. SNCF’s Audio Logo, 2012. For instance, back in August, eMarketer reported that in the digital area alone, U.S. of total digital spend.
10 
Let's personalize your content