The Secrets to TripAdvisor's Impressive Scale
Harvard Business Review
OCTOBER 2, 2012
Going B2C was daunting and not in our core DNA," Kaufer remarked. After some searching, TripAdvisor found a magical business model, representing social media and user-generated content at its best. The chart below shows their financial performance over the last few years, with forecasted 2012 revenue of $767M and EBITDA of $339M.
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