The Big Picture of Business – The Realities of Branding… Slogans that Mislead
Strategy Driven
JUNE 22, 2012
’ What they’re really selling: Banking. Banks buy money wholesale and sell it to borrowers at retail rates. Banks are now trying to compete with financial planners and investment banking houses. ’ What they’re really selling: Small business banking services. The New York Times.
50 
Let's personalize your content