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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

Amazon now has total market dominance based on leadership, vision, and technological excellence. MAJOR POINT OF UNDERSTANDING: If they had measured the ROI of TV, or the computer, or the automobile, or the telephone, or the Internet after 5 years, NOBODY would have gotten involved, and we’d be in a technological bog – sinking.

ROI 66
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Many Companies Still Don’t Know How to Compete in the Digital Age

Harvard Business Review

In the past, disruption occurred at the level of discrete product and service technologies that competed to offer better value for customers (e.g., inch disk drives; LCD vs. CRT television; online vs. brick-and-mortar banks). Kodak accepted the pain of shuttering plants and laying off tens of thousands of film-factory workers.

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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

Communications is fundamental to maintaining, but technology is only as good as the people using it. ’ What they’re really selling: Skin cream. ’ What they’re really selling: Banking. Banks buy money wholesale and sell it to borrowers at retail rates. Copyright 2007-2012 by StrategyDriven, Inc.

Brand 50
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How to Pull Your Company Out of a Tailspin

Harvard Business Review

At first, the causes of free fall appear to be external: a global financial crisis, a banking system collapse, government deregulation, or, more common, a new business model or technology harnessed by a nimble insurgent competitor. But these forms of external turbulence tend to be the trigger of free fall, not the cause.

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Get the Maximum Value Out of Your Big Data Initiative

Harvard Business Review

That is the finding of a survey (PDF) and series of follow-up interviews conducted by NewVantage Partners with C-level executives and function heads representing companies and government agencies during the second half of 2012. How are Fortune 500 companies going about realizing value from their Big Data initiatives?