First Friday Book Synopsis
NOVEMBER 15, 2013
Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957. He recommended four “rules”: o Generate […].
QAspire
NOVEMBER 7, 2012
They end up expecting results without caring about the process and its purpose. In face of crisis or problems, things like meetings and brainstorming can be comforting, but unless you go to the floor, you will never understand the context of the problem. That’s where the promise of “Gemba” kicks in. We have fallen in trap of meetings.
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Coaching Tip
FEBRUARY 3, 2012
Jonah Lehrer's article, "GroupThink" in The New Yorker , January 30, 2012 states that brainstorming seems like an ideal technique, a feel-good way to boost productivity. But there is a problem with brainstorming. It doesn't work. Scientific advances have lead to a situation where all the remaining problems are incredibly hard.
Tim Milburn
MARCH 7, 2012
It can be as brief as a micro session on effective brainstorming (before your next brainstorming session) to multi-day training sessions and everything in between. Do they see you engaged in the process of creating new ideas? Teams are probably at their best when they’re engaged in the creative process. Author Bio.
Mills Scofield
JANUARY 6, 2013
During 2012, creating a process for internal innovation moved to our priority list. Early in 2012, the team created ideas to impact each of these areas and voted on innovation as the common denominator. The team then hosted a brainstorming event with the entire company on how to encourage innovation at Geneca.
Strategy Driven
MARCH 3, 2020
Consult your tech-savvy team and brainstorm on how to synchronize these technologies into your existing processes for future-visioning. The giant company that was in operation for 130 years came tumbling down in 2012. Through Virtual reality (VR) and Augmented reality (AR), customer engagement is changing. Cloud Technology.
Change Starts Here
JANUARY 8, 2013
Within the facility, department adjacencies and physical layouts would change, requiring people to modify their work processes and relationships. Later in the workshop, the team brainstormed ways they could influence the transitions. There were no service disruptions during the move, which was the largest in the state in 2012.
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