Great Leadership By Dan

DECEMBER 22, 2016

We should keep quiet or the media will drag us through the mud. In October 2012, their baby wipes were selling great, largely through Amazon’s subscription program, which allows customers to set a schedule for automatically replenishing their supply. They called, wrote, complained on Amazon, and lit up social media.

How To 120

How To Customer Loyalty Short-term PR 120

In the CEO Afterlife

AUGUST 6, 2013

Chief Executives who continually talk about brand assets are often the ones living off the luster of yesteryear’s brand equity. They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. Panic has set in.

Brand 260

Brand P&L Human Resources Brand Management 260

Strategy Driven

OCTOBER 29, 2012

As posted on your business Facebook page by your customer, or as recommended by customers on their social media accounts? Copyright 2007-2012 by StrategyDriven, Inc. A face-to-face talk where you ask 100 of your customers what they really think of you, and why they buy. What’s your social reputation? What’s your industry reputation?

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

AUGUST 23, 2013

At the end of their 2012 fiscal year, 83% of new Apple Stores were found in international locations. But in today''s digital age, people in faraway places can find your website, learn about your company, and have an experience with your brand. Customers are more empowered than they used to be.

Globalization 8

Globalization Brand Marketing Learning-by-Doing 8

Harvard Business Review

AUGUST 9, 2018

states between October 2011 and September 2012. In addition to the car brand and model purchased, the data included car buyers’ political beliefs. (In Implications for L uxury Brand Management and Strategic Communication. These findings have implications for luxury brand management.

Marketing 8

Marketing Politics Brand Comparison 8