Strategy Driven

OCTOBER 29, 2012

As posted on your business Facebook page by your customer, or as recommended by customers on their social media accounts? OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? NOTE WELL: Then there are the brands that USED to be #1 and have fallen to #2 or lower.

Brand 50

Brand Reputation Customer Loyalty Industry 50

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Not so long ago, Sony looked invincible.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

AUGUST 23, 2013

After all, it''s hard enough to build a business within one''s home market. Recently, I spoke with the head of marketing at a multi-billion-dollar company which had been global for decades, long before it became trendy. At the end of their 2012 fiscal year, 83% of new Apple Stores were found in international locations.

Globalization 8

Globalization Brand Marketing Learning-by-Doing 8

Harvard Business Review

AUGUST 9, 2018

For the $262 billion luxury market, tapping into consumers’ fundamental need for respect or admiration from others is a very powerful tool. It’s no accident that a brand such as Audi invites you to “update your status” by buying its cars. states between October 2011 and September 2012.

Marketing 8

Marketing Politics Brand Comparison 8