Coaching Tip

JULY 16, 2015

Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. It was true as well of brand recognition and financials. just as worldwide film sales almost immediately began to fall. In 2001, the global demand for color film suddenly plunged. What happened?

Film 70

Film Crisis Innovation Brand 70

Harvard Business Review

FEBRUARY 7, 2014

Branding is one of the top concerns of CEOs and CMOs, and smart firms are investing as much as ever on branding initiatives — even online. billion on branding, or 41.6% By 2017, [the online] branding spend is expected to grow to $29.33 By 2017, [the online] branding spend is expected to grow to $29.33

Brand 10

Brand Advertising B2C B2B 10

Strategy Driven

JUNE 22, 2012

Business development. This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. They take what is said at face value because they have not or don’t care to develop abilities to discern what is hyped by others.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

SEPTEMBER 8, 2016

Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. Founded in the 1930s, Lego developed a repeatable model that allowed it to grow for decades. By 1993 the company had $1.3 billion in revenue. The results were amazing.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

MARCH 18, 2013

Since 2010 , big consumer brands such as NBC, Walgreens and Southwest Airlines have all launched major projects that center around gaming. Valve Corporation's game platform, Steam , developed an anti-cheat solution in 2006 after it detected 10,000 cheating attempts in a single week. As of 2012, it had terminated more than 1.5

Airlines 8

Airlines Film Industry Proposal 8

Harvard Business Review

JANUARY 28, 2015

As the dot-com bubble heated up in the early 1990s, a number of thinkers turned their attention to developing frameworks to help executives answer those questions in HBR, and their work forms a solid foundation for navigating the digital transformation that’s still playing out.

Porter 8

Porter Power Competitive Advantage Film 8