In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Wouldn’t you expect more innovation?

Brand 260

Brand P&L Human Resources Brand Management 260

Great Leadership By Dan

MAY 6, 2012

How can we help leaders deal with complexity and respond to it with ethical behavior? Linda Fisher Thornton , from Leading in Context offers Leading Ethically Through Complexity. Anna Farmery from The Engaging Brand presents My Auntie's 10 Steps to Social Media Measurement. Is that such a bad thing?

Leadership Development 244

Leadership Development Development Leadership Blog 244

Harvard Business Review

APRIL 26, 2012

In fact, the same week this story surfaced, the company released its 2012 Global Responsibility Report, an interesting juxtaposition to say the least. Should other companies avoid the cost-saving, innovative, best practices of the bad actor? It sure looks like something not flattering, and possibly illegal, was swept under the rug.

Ethics 11

Ethics Short-term Marketing Operations 11

Harvard Business Review

JANUARY 29, 2015

Key selection criteria included experience in innovative software and service (versus product) development, and an ability to manage a start-up in a very large, complex company. GE started on one floor of a large office building in 2012 and has grown to take over all five floors. By June of 2012 we were close to 100.

Software 8

Software Six Sigma Insourcing P&L 8