Coaching Tip

JULY 16, 2015

This is CEO Shigetaka Komari's own story of why Fujifilm succeeded where Eastman Kodak failed with hard-won lessons for managers and employees everywhere. Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. In 2012, Eastman Kodak filed for bankruptcy.

Film 70

Film Crisis Innovation Brand 70

Harvard Business Review

JULY 12, 2012

Our goal was to rejuvenate a dying 40-year-old brand so it would appeal to a new generation of Indian children, many being raised on a diet of American cartoon shows and films. Along the way, I raised three rounds of private equity capital and acquired two other Indian brands to reach children of all ages.

Marketing 13

Marketing Film GDP Media 13

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. .’ My analysis: Productivity software does no good unless one commits to change, alters behavioral traits and commits to time management.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

OCTOBER 24, 2013

So how do you get your brand noticed? A recent article by Mitch Joel argues that brands must publish more content , that the old standbys of frequency and repetition that worked so well in decades past are still worthwhile today. But what if your brand or company doesn’t have an active audience of avid content consumers already?

Marketing 21

Marketing Content Brand Audience 21

Harvard Business Review

SEPTEMBER 8, 2016

Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. When a company is in free fall, it makes sense to replace the management team, for all sorts of reasons. Thiry immediately replaced most of the management team. Build a Re-Founding Team.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

JANUARY 4, 2013

It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). Now, drones are moving from the battlefield to your neighborhood, and it's about to create a brand new industry right along with it.

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9

Harvard Business Review

MARCH 18, 2013

Since 2010 , big consumer brands such as NBC, Walgreens and Southwest Airlines have all launched major projects that center around gaming. As of 2012, it had terminated more than 1.5 Like it or not, gamification is on the rise. Because games make previously dry subjects , such as corporate training, more fun and engaging.

Airlines 8

Airlines Film Industry Proposal 8