Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Nothing – not even reputable films – should be judged only by fickle box office ratings. Copyright 2007-2012 by StrategyDriven, Inc.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

SEPTEMBER 8, 2016

Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. It began moving into adjacencies that were tightly linked to the core — Lego for girls, a new set of mini figure elements, licensing the brand for a Lego movie. The results were amazing.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

JANUARY 4, 2013

It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). What makes it all that more interesting, is that those fictional numbers aren't even close to the staggering reality of how many drones are in operation.

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9

Harvard Business Review

MARCH 18, 2013

Since 2010 , big consumer brands such as NBC, Walgreens and Southwest Airlines have all launched major projects that center around gaming. As of 2012, it had terminated more than 1.5 Like it or not, gamification is on the rise. Because games make previously dry subjects , such as corporate training, more fun and engaging.

Airlines 8

Airlines Film Industry Proposal 8