Coaching Tip

JULY 16, 2015

Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. Kodak's technology was also far ahead of Fujifilm's. It was true as well of brand recognition and financials. just as worldwide film sales almost immediately began to fall. What happened?

Film 70

Film Crisis Innovation Brand 70

Harvard Business Review

JUNE 23, 2016

This is a fundamental shift not only for the TV channels, which will have to completely rethink their revenue model, but also for brands, which find it incredibly, and increasingly, difficult to capture the attention of empowered, impatient consumers. And it’s particularly true when audiences like the film or show.

Bond 9

Bond Productivity Products Advertising 9

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. .’ Communications is fundamental to maintaining, but technology is only as good as the people using it. Copyright 2007-2012 by StrategyDriven, Inc.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

SEPTEMBER 8, 2016

At first, the causes of free fall appear to be external: a global financial crisis, a banking system collapse, government deregulation, or, more common, a new business model or technology harnessed by a nimble insurgent competitor. Clearly, something else, beyond the disruptive technology itself, is behind the demise of companies like Kodak.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

JANUARY 4, 2013

It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). Now, drones are moving from the battlefield to your neighborhood, and it's about to create a brand new industry right along with it.

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9

Harvard Business Review

JANUARY 28, 2015

That wasn’t as magical as it might seem, he argued in the 1979 piece, since the required technologies already existed in some form or other. Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

MARCH 18, 2013

Since 2010 , big consumer brands such as NBC, Walgreens and Southwest Airlines have all launched major projects that center around gaming. As of 2012, it had terminated more than 1.5 Like it or not, gamification is on the rise. Because games make previously dry subjects , such as corporate training, more fun and engaging.

Airlines 8

Airlines Film Industry Proposal 8