2012 Brand Finance Innovation 
Harvard Business Review
DECEMBER 4, 2018
It also hurts the brands sold inside the stores, which in part explains why consumer product giants like Procter & Gamble are seeing their sales stagnate for products like Tide detergent, Gillette razors, Pampers diapers, and Crest toothpaste. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share.
Harvard Business Review
JULY 27, 2015
This is where the July 2012 memorandum of understanding between Greece and the Troika (the International Monetary Fund, European Central Bank, and the European Commission) failed miserably; the previous government, much like Syriza, wanted to preserve the status quo. It isn’t only the branded pundits who are neglecting these issues.
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Harvard Business Review
MAY 9, 2016
In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. The second company is Fiat Chrysler, which introduced the Dodge Dart compact in 2012 with great fanfare, and even greater expectations.
Harvard Business Review
MARCH 26, 2015
The CMO has historically focused on driving growth and brand engagement; the CRO has typically focused on safeguarding the bottom line and minimizing unwanted exposure. Use risk data as an avenue for innovation. With its 2012 London Olympics sponsorship it resolved to optimize its ads in real time.
Harvard Business Review
MARCH 14, 2016
billion, which has experienced incredible growth, with the total number of users having practically doubled each year since 2012. HelloFresh has also had impressive growth rates, with revenues reaching about $300 million in 2015, a huge increase from its $3 million in 2012. Financed by VC firms. Narrowly focused.
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