Marketing Needs a New Metaphor
Harvard Business Review
MAY 21, 2012
This digitally inspired menagerie was PAX East 2012 , one the largest gaming conventions in North America, held in April this year and attended by tens of thousands of devoted gamers. The four P's of marketing felt like collateral damage, but maybe war was the wrong lens through which to view this new world. Why did it feel this way?
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