2012, Marketing and Ries - Leadership Digital

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2012

Marketing

Ries

Marketing Needs a New Metaphor

Harvard Business Review

MAY 21, 2012

This digitally inspired menagerie was PAX East 2012 , one the largest gaming conventions in North America, held in April this year and attended by tens of thousands of devoted gamers. The four P's of marketing felt like collateral damage, but maybe war was the wrong lens through which to view this new world. Why did it feel this way?

Marketing

Marketing Trout Ries Brand

Scaling Is Hard. Here's How Akamai Did It.

Harvard Business Review

AUGUST 7, 2012

The Lean Start-Up movement, as exemplified in Eric Ries' book The Lean Start-Up , has appropriately focused a great deal of attention on the hard decisions and techniques required to create a company from nothing. In 2012, analysts forecast the company will achieve nearly $1.5 Scaling Akamai — Part 1: A Little Fat.

P&L

P&L Lewin EBITDA Ries

Marketing Needs a New Metaphor

Scaling Is Hard. Here's How Akamai Did It.

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