Harvard Business Review

MAY 18, 2015

When it comes to social media, today’s CEOs have made a remarkable transition over the past five years. A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media. WANTED: #CEO for our iconic british brand.

Media 8

Media CEO Video Chief Executive Officer 8

Strategy Driven

SEPTEMBER 10, 2012

It takes a concerted effort that includes social media, solid relationships, referrals, and attraction. You talk a lot about different media (email, video, social networks, etc.) The Internet and all forms of social media are the new channels and the NOW channels. Copyright 2007-2012 by StrategyDriven, Inc.

Globalization 50

Globalization Mission Statement Human Capital Seminar 50

Great Leadership By Dan

SEPTEMBER 4, 2012

So with apologies to those who don't share this passion, I present to you the September 2012 Leadership Development Carnival, NFL Kick-off Edition. While technology is fabulous, it doesn’t replace dealing with people.". Anna Farmery , from The Engaging Brand, scores with 5 Common Mistakes with Social Media. New York Jets.

Leadership Development 243

Leadership Development Development Leadership Benchmarking 243

Harvard Business Review

APRIL 15, 2013

Externally, this means a shift in the relationship between customers and brands. The two most important principles that emerged are that customers make the best brand advocates, and entire organizations make for the best marketing teams. Externally, empower your customers to be brand advocates. The results? The result?

Venture Funding 9

Venture Funding Brand Marketing Content 9

Harvard Business Review

FEBRUARY 5, 2013

But the biggest storyline out of this year's Super Bowl had less to do with the commercials themselves and more to do with the way that brands engaged with events and consumers in real-time. The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons.

Advertising 9

Advertising Power Brand Media 9

Leading Blog

AUGUST 3, 2018

N EW TECHNOLOGIES are shifting the way we work and interact. Jobs are being eliminated, and industries are being disrupted as we try to come to grips with how this technology is changing us and how we can use it. In 2012 Google began a three-year study called Project Aristotle to identify the habits of the most effective teams.

Open-book 216

Open-book Storytelling McKinsey Maturity 216

Harvard Business Review

MARCH 9, 2018

Procter & Gamble wanted to become “the most digital company on the planet” in 2012, but ran into growth challenges in a difficult economy. Burberry set out to be the world’s best digital luxury brand, but performance began to suffer after initially improving.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

DECEMBER 8, 2015

As mobile devices and borderless technology networks like Facebook, Google, and Tencent increasingly connect billions of people around the world, everything about the pace, profile, and application of modern media is changing. For brands, advertising to the data-constrained presents both creative and distribution challenges.

Advertising 8

Advertising Brand Marketing Cost 8

Harvard Business Review

AUGUST 13, 2014

Contrast this with 56 percent in 2012.) It was 77 percent in 2012.). CMOs have moved quickly to place more emphasis on marketing IT (relative to the other activities and investments they oversee to build brands and drive revenue). This is a 16-point jump over 2012.

CIO 8

CIO Chief Information Officer Marketing Survey 8

Harvard Business Review

JUNE 25, 2013

Few industries illustrate the Big Data wars better than the media business. Early results show that it is working — and that many pre-Web media companies should be concerned. The Big Data wars are hardly limited to the media industry. The company says the series brought in 2 million new U.S.

ROI 8

ROI Company Learning Curve Retail 8

Harvard Business Review

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Prior to my closing keynote, there was a panel discussion about the state of media. One senior media executive was discussing the power of "a four screen world."

Advertising 8

Advertising Media Marketing Content 8

Harvard Business Review

FEBRUARY 12, 2013

we could rewire people's brains to seek out brand experiences, rather than run from them. That first banner that Modem Media, the fledgling digital agency where I worked, built for AT&T, was helpful, and it was useful. We knew, as my Modem Media boss G.M. billion in 2012 to $20.89 rather than, "What can we sell people?"

Advertising 10

Advertising Media Content Brand 10

Harvard Business Review

JULY 27, 2017

In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. From 2012 to 2015, the number of global corporate venture capital deals almost doubled, and their investments quadrupled, to $29.1

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

SEPTEMBER 18, 2012

Now, however, they are being augmented by demographic data, in-store video monitoring, mobile-based location data from inside and outside the store, real-time social media feeds, third-party data appends, weather, and more. Wholesalers do not have shopper data, and do not have sophisticated technologies or expertise in mining the data.

Retail 15

Retail Brand Marketing Industry 15

Harvard Business Review

AUGUST 15, 2013

For a brief period, as they were being built into the infrastructure of commerce, all these technologies opened opportunities for forward-looking companies to gain real advantages. Nor do they understand the CIO''s role or, typically, the technologies that the company deploys. million passwords), LinkedIn (6.5 million records).

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

JUNE 22, 2015

In the ensuing years, the technology ecosystem enabling the new ad medium would steadily unfold, while digital devices proliferated and network connectivity became ubiquitous. After all, the shift from print to electronic media had already taken hold, as advertising extended from newspapers and magazines to radio and television.

Advertising 8

Advertising Marketing Software Budgeting 8

Harvard Business Review

NOVEMBER 14, 2013

Why are these global brands using different marketing strategies in the U.S. Below are just a few considerations: Chinese Consumers Are Price Sensitive, but Brand Conscious. Although this seems to be a puzzling mix, the price-sensitive but brand-conscious Chinese consumer reflects an important duality. is about $77 in Beijing.

Price 8

Price Brand Globalization Cost 8

Harvard Business Review

JUNE 12, 2014

Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. How much would it cost to have similar media coverage through a traditional advertising campaign? AdvertisingAge reports that in 2012, Samsung increased its U.S. billion requested).

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

OCTOBER 27, 2016

Huffington grew up in Athens and studied in London before starting her career as a politician and media entrepreneur. Similarly, about one-fourth of all technology and engineering companies started in the U.S. between 2006 and 2012 had at least one immigrant cofounder. Musk migrated from South Africa to the U.S. as young adult.

Entrepreneur 8

Entrepreneur Venture Capitalist Retail Incubator 8

Harvard Business Review

MARCH 31, 2015

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. Technology to do this exists, and it has implications for what managers can do before, during, and after the events they sponsor or attend.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

APRIL 6, 2016

For instance, the cost of building and equipping a leading-edge semiconductor fab has climbed to $7 billion, as the technology required to make more advanced chips is getting more complex. For example, in 2012, Intel, TSMC, and Samsung — three large semiconductor manufacturers based in the U.S., Dual asymmetrical joint venture.

Co-Opetition 8

Co-Opetition Operations Cost Technology 8

Harvard Business Review

JUNE 4, 2013

We''re not a technology firm." "We In other cases, such as Nationwide Insurance ''s October 2012 security breach, companies invoke client-attorney privilege to seal the evidence. More recently, the Global Payments breach in April 2012 cost $93.9 Finally, the CSO must be given authority over people, processes, and technologies.

CEO 8

CEO CFO Offshoring Cost 8

Harvard Business Review

FEBRUARY 20, 2014

In In 2012, the New York Times published a round-table debate about it. After his 2014 gold medal win, the KSU — the Korean skating union — endured heavy criticism from fans and the media, with even the president launching an investigation into what went wrong. They require infrastructure, training, and commitment.

Globalization 8

Globalization Loyalty Short-term Sports 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Their words overstate, get into the media and are accepted by audiences as fact. Copyright 2007-2012 by StrategyDriven, Inc. Slogans that Mislead !

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

AUGUST 6, 2014

Zhou departed in 2005 and went on to found Qihoo 360 Technology, a $12 billion company that now trades on NASDAQ. In the media and internet industries, it turns out to be very important when operating in China. The company subsequently went private in early 2012. Not surprisingly, this didn’t sit well with the local team.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

APRIL 16, 2015

As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear. When it comes to choosing media to support a new product launch, consider the target market. More apps of this nature are surfacing every day.

Media 8

Media Tactics Productivity Products 8

Harvard Business Review

MARCH 21, 2013

18, Burger King woke up to one whopper of a social media problem. Banning social media altogether is no longer a realistic option. Retreating from social media means ceding a significant competitive advantage. Believe it or not, the most common password in 2012 was still "password" (followed closely by "123456").

Media 16

Media Company Competitive Advantage Follow-up 16

Harvard Business Review

JULY 2, 2014

Then Josep “Pep” Guardiola-i-Sala, the former Spanish footballer who is currently the manager of Bundesliga club Bayern Munich, further evolved the idea when he was the coach at Barcelona FC between 2008 and 2012. They must try to use the collective intelligence of all their employees to improve products, services, and processes.

Cooper 16

Cooper Objective Short-term Incentives 16

Harvard Business Review

MARCH 21, 2013

18, Burger King woke up to one whopper of a social media problem. Banning social media altogether is no longer a realistic option. Retreating from social media means ceding a significant competitive advantage. Believe it or not, the most common password in 2012 was still "password" (followed closely by "123456").

Media 8

Media Company Competitive Advantage Follow-up 8

Harvard Business Review

JULY 2, 2014

Then Josep “Pep” Guardiola-i-Sala, the former Spanish footballer who is currently the manager of Bundesliga club Bayern Munich, further evolved the idea when he was the coach at Barcelona FC between 2008 and 2012. They must try to use the collective intelligence of all their employees to improve products, services, and processes.

Cooper 8

Cooper Objective Short-term Incentives 8

Harvard Business Review

DECEMBER 28, 2012

Digital media continue to be springboards for global innovation and enterprise. From Khan Academy to Coursera to edX to the O'Reilly School of Technology, badges increasingly enjoy consideration as human capital's coin of the the realm for online education. But adversity (almost) always creates economic opportunity.

Innovation 17

Innovation Trends Human Capital Venture Funding 17

Harvard Business Review

NOVEMBER 9, 2012

Like YouTube in 2006 and Facebook in 2008 , 2012 will go down as the year that online polling joined telephone polling as part of our electoral process. This victory for online technology wasn't a foregone conclusion. What helps a tech path cross over from resistance to inevitability? Embracing the inevitable.

Benchmarking 8

Benchmarking Bottom-up Media Survey 8

Harvard Business Review

AUGUST 11, 2014

If youre on social media, youve seen them: ads dressed up to look (almost) exactly like normal tweets, Facebook posts, and LinkedIn updates from your friends and followers. billion in 2012 to $4.6 My company was an early adopter, purchasing our first social ads in 2012. 6) Design your ads with smartphones in mind.

Advertising 9

Advertising Media Audience Follow-up 9

Harvard Business Review

MARCH 26, 2015

The CMO has historically focused on driving growth and brand engagement; the CRO has typically focused on safeguarding the bottom line and minimizing unwanted exposure. The ability to offer financing gave the technology vendor a point of differentiation that helped it beat its revenue projection for the year.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

DECEMBER 2, 2013

If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. And yet today’s top marketers are combining technology and teamwork to generate extraordinary results.

Marketing 13

Marketing Teamwork Technology Information Technology 13

Harvard Business Review

MAY 31, 2011

The Harvard Business Review/McKinsey M-Prize will unfold over the course of a year and include three separate phases focused on leveraging technology, reinventing strategy, and rethinking organizations. Management innovation is not the exclusive province of brand-name companies or the executive suite. The first leg is The Management 2.0

McKinsey 11

McKinsey Innovation Hamel Management 11

Harvard Business Review

OCTOBER 2, 2014

Technological advances and employers looking to lower costs have resulted in more people working outside an office than ever before. by 80% between 2005 and 2012. Researchers at a social media company recently tracked the habits of their most productive employees. By one estimate, telecommuting increased in the U.S.

Case Study 13

Case Study Motivation Productivity Products 13