2012 Business Development Competitive Intelligence Marketing 
Harvard Business Review
MARCH 31, 2015
Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.
Harvard Business Review
OCTOBER 27, 2015
In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Big data providers from Nielsen to Gartner to IMS specialize in painting a picture of the market at any moment. Insight Center.
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