How to Pull Your Company Out of a Tailspin
Harvard Business Review
SEPTEMBER 8, 2016
Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. It began moving into adjacencies that were tightly linked to the core — Lego for girls, a new set of mini figure elements, licensing the brand for a Lego movie. The results were amazing.
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