article thumbnail

Social Media Compliance Isn't Fun, But It's Necessary

Harvard Business Review

On May 24, 2012, Goldman Sachs did something it had never done in its venerable 143-year history. Just ask Gene Morphis, ex-CFO of clothing retailer Francesca's. It tweeted. "We We are now live on Twitter (finally) at the GS Annual Meeting," chirped the inaugural tweet. 132 characters for Goldman; one giant leap for the Twitterverse.