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The January 2013 Leadership Development Carnival: Best of 2012 Edition

Great Leadership By Dan

Welcome to The January 2013 Leadership Development Carnival: Best of 2012 Edition! favorite, most popular) post from 2012, along with why it was the best. was the most popular post of 2012 on the Leading in Context Blog. Here's my own favorite from 2012, 10 Simple "Truths" about Management vs. Leadership.

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What Marketers Should Know About Personality-Based Marketing

Harvard Business Review

But as behavioral scientist Cass Sunstein has cautioned , there are sound uses for personal data on social media if handled ethically. Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals, and if done ethically it can be beneficial for consumers and businesses alike.