Women on Business
MARCH 18, 2013
Customer-generated PR is an incredible, effective and free way to raise awareness and excitement among prospects. Most companies don’t include the invaluable PR they’re receiving into their CLV calculations. Positive Social Media Sharing. Often, companies only count the direct revenue from a customer.
Women on Business
JANUARY 11, 2011
These tax rates will remain in effect through 2012. Extends the repeal of phase-outs of personal deductions and limits on itemized deductions for higher income taxpayers through 2012. Extended many energy and business credits and incentives, such as the Research & Development credit. Stay tuned for more excitement!
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Strategy Driven
NOVEMBER 18, 2019
Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. To find out how you can advertise your business to Generation Z, be sure to read on. Work on your online reputation. When looking for an influencer to collaborate with, it’s important that you don’t set your sights too high.
Women on Business
DECEMBER 24, 2010
However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. So at least in the short term, we have a solution to the estate tax dilemma. If that’s truly the case, let’s shoot for a glamorous, easy death– and minimal taxes.
Marshall Goldsmith
FEBRUARY 24, 2014
” It lacks the slick PR packaging that I observed at Enron. We looked at the impact of leadership development programs in changing executive behavior. What Got You Here Won’t Get You There has been listed as the #2 bestselling business book for 2012 by INC magazine / 800 CEO Read. Marshall@MarshallGoldsmith.com.
Harvard Business Review
JANUARY 13, 2012
For example, one PR agency rep sent six press releases about one client in the days leading up to the show. If you're not asking customers all about this before you invest significant resources in the development of your product and marketing, then you are just guessing from a conference room. You don't know better than your market.
Harvard Business Review
DECEMBER 18, 2012
Individual companies are feeling the bite: analysts at Morningstar estimate that input costs at Tyson Foods will rise by $700 million — more than its 2012 net income. One auto analyst declared 2012 the " Year of the Green Car ," with more high-MPG models, 500,000 hybrid sales in the U.S., It wasn't just energy. Company Stories.
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