2012 Disruptive Innovation Gilbert Operations 
Harvard Business Review
JULY 15, 2016
The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013. It sold the site to Shutterfly as part of its bankruptcy plan for less than $25 million in April 2012. Companies often see the disruptive forces affecting their industry.
Harvard Business Review
JANUARY 17, 2012
2012 has not gotten off to a great start for Eastman Kodak. The easy narrative is that Kodak is a classic case of a company blind to the disruptive changes in its marketplace. Gilbert's HBR article with Joseph Bauer that also discusses Kodak is available here. Like many easy narratives, this one is not quite right. .*
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