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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

JULY 15, 2016

The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013. It sold the site to Shutterfly as part of its bankruptcy plan for less than $25 million in April 2012. People went from printing pictures to sharing them online.

Technology 8
Technology Film Gilbert Business Model 8
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Kodak and the Brutal Difficulty of Transformation

Harvard Business Review

JANUARY 17, 2012

2012 has not gotten off to a great start for Eastman Kodak. As the decade wore on and its core business continued to deteriorate, Kodak brought in a new leadership team, downsized its core operations, and began placing bets on even more radical ideas , such as a line of printers with low-cost ink. This is hard stuff.

Gilbert 15
Gilbert Film Incubator Business Model 15
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