Kodak and the Brutal Difficulty of Transformation
Harvard Business Review
JANUARY 17, 2012
2012 has not gotten off to a great start for Eastman Kodak. As the decade wore on and its core business continued to deteriorate, Kodak brought in a new leadership team, downsized its core operations, and began placing bets on even more radical ideas , such as a line of printers with low-cost ink. Don't go it alone. This is hard stuff.
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