How Disney Found Its Way Back to Creative Success
Harvard Business Review
JUNE 3, 2016
Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). Iger used the Pixar and Marvel purchases to convince George Lucas to sell them Lucasfilm (for about $4 billion) in 2012. It was a bold push towards the future.
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