James Bond, Dunder Mifflin, and the Future of Product Placement
Harvard Business Review
JUNE 23, 2016
Research by Eva A. The first is interactive product placement, which is technology-driven and leverages the consumer desire for immediacy and relevance while watching a TV show. Video technology now allows certain objects, such as products, to be “clickable” within the video. In 2012 Staples Inc.,
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