James Bond, Dunder Mifflin, and the Future of Product Placement
Harvard Business Review
JUNE 23, 2016
Research by Eva A. The increasing ubiquity of digital communications technologies and the maturation of interactive video technologies mean that product placement could evolve from a simple promotional tool to a selling tool. Video technology now allows certain objects, such as products, to be “clickable” within the video.
8 
Let's personalize your content