Harvard Business Review

APRIL 9, 2018

For example, the model revealed that the topic “disruptive innovation” is often mentioned alongside the topic “business model” in many studies. Or, they may create markets where no market exists and turn non-consumers into consumers. A prime example is Netflix. It appealed to a niche of film nerds.

Disruptive Innovation 11

Disruptive Innovation Innovation Business Model Human Capital 11

Harvard Business Review

FEBRUARY 7, 2014

To gain advantage on this leveled playing field, there’s one powerful branding tool that has been generally overlooked — or perhaps undervalued — by most marketers: sound. It was introduced with a film that drew the connection between the company’s heritage and its new position. SNCF’s Audio Logo, 2012.

Brand 10

Brand Advertising B2C B2B 10

Harvard Business Review

JANUARY 9, 2017

Kala spends hours every week reviewing and labeling examples of questionable content. The truth is, AI is as “fully-automated” as the Great and Powerful Oz was in that famous scene from the classic film , where Dorothy and friends realize that the great wizard is simply a man manically pulling levers from behind a curtain.

Content 8

Content Trends Media Advertising 8

Harvard Business Review

MARCH 28, 2016

The Internet of Things is a good example of this change. Since its bankruptcy in 2012, Kodak has been a poster child for innovation incompetence: After inventing the world’s first digital camera in 1975, the conventional story goes, myopic managers allowed a bloated company to let inertia drive it off a cliff. inch vs. 3.5-inch

Company 8

Company How To Technology Strategy 8

Harvard Business Review

DECEMBER 18, 2012

Michael Blake's 1988 book of the same name would be adapted into the 1990 Hollywood blockbuster western film directed, produced and starring Kevin Costner. As Dunbar immerses himself in the Sioux culture and people, they give him the name, "Dances With Wolves."

Technology 8

Technology Film Operations Conference 8

Harvard Business Review

OCTOBER 24, 2013

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy.

Marketing 19

Marketing Content Brand Audience 19

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market.

Company 8

Company How To Business Model Engineering 8