2012 Film Industry Marketing 
Coaching Tip
JULY 16, 2015
Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. From the 1980s into the 1990s, a persistent struggle with Kodak was waged for world market share. just as worldwide film sales almost immediately began to fall. The difference was not just in sales.
Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2012, the company filed for Chapter 11 bankruptcy protection. I believe the answer is yes. So how do we lead this generation of rookie talent?
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Harvard Business Review
JULY 15, 2016
Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.
Harvard Business Review
JUNE 3, 2016
Since every industry changes in time, the key to success is adapting to those changes – hence, strategy is innovation. billion ten years ago, some in the industry thought he was crazy. Iger used the Pixar and Marvel purchases to convince George Lucas to sell them Lucasfilm (for about $4 billion) in 2012.
Harvard Business Review
MAY 2, 2017
However, 48% of the mid-sized world market leaders come from Germany. The percentage in most other highly industrialized countries such as the U.S. , Only about 1.1% of the world population is German. million new jobs; have grown by 10% per year on average; and register five times as many patents per employee as large corporations.
Harvard Business Review
JUNE 23, 2016
An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.
Harvard Business Review
APRIL 9, 2018
“If you went to bed last night as an industrial company, you’re going to wake up this morning as a software and analytics company.” Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves.
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