Harvard Business Review

JUNE 3, 2016

Since every industry changes in time, the key to success is adapting to those changes – hence, strategy is innovation. Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). It was a bold push towards the future.

Creativity 8

Creativity Franchising Succession Film 8

Harvard Business Review

JUNE 23, 2016

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. Product placement can also lower audiences’ evaluations of the focal entertainment product (the film or the show), as recently demonstrated by Andre Marchand and colleagues.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

MARCH 28, 2016

Since its bankruptcy in 2012, Kodak has been a poster child for innovation incompetence: After inventing the world’s first digital camera in 1975, the conventional story goes, myopic managers allowed a bloated company to let inertia drive it off a cliff. A misunderstood story. By 2005, Kodak ranked No. digital-camera sales (No.

Company 8

Company How To Technology Strategy 8