Leading Blog

JANUARY 5, 2015

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2012, the company filed for Chapter 11 bankruptcy protection. This generation is the first to be raised in a post-industrial era driven by technology.

Film 150

Film Human Resources Technology Maturity 150

Coaching Tip

JULY 16, 2015

Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. Kodak's technology was also far ahead of Fujifilm's. just as worldwide film sales almost immediately began to fall. In 2001, the global demand for color film suddenly plunged. What happened?

Film 70

Film Crisis Innovation Brand 70

Strategy Driven

JUNE 22, 2012

Communications is fundamental to maintaining, but technology is only as good as the people using it. Nothing – not even reputable films – should be judged only by fickle box office ratings. Copyright 2007-2012 by StrategyDriven, Inc. .’ What they’re really selling: Paging equipment. All rights reserved.

Brand 50

Brand Analysis Advertising Software 50