2012 Film Licensing Management 
Harvard Business Review
MARCH 28, 2016
Since its bankruptcy in 2012, Kodak has been a poster child for innovation incompetence: After inventing the world’s first digital camera in 1975, the conventional story goes, myopic managers allowed a bloated company to let inertia drive it off a cliff. A misunderstood story. Diversify.
Harvard Business Review
SEPTEMBER 8, 2016
Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. When a company is in free fall, it makes sense to replace the management team, for all sorts of reasons. Thiry immediately replaced most of the management team. Build a Re-Founding Team.
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