2012 Film Licensing Operations 
Coaching Tip
OCTOBER 22, 2012
Stanford Ovshinsky 1922-2012. Companies around the world license his patents. "It Mr. Ovshinsky used the same basic insight decades later to produce flexible photovoltaic materials, printing them on film on a machine the length of a football field. Source: The Wall Street Journal, October 19, 2012. photovoltaic industry.
Harvard Business Review
SEPTEMBER 8, 2016
Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. It began moving into adjacencies that were tightly linked to the core — Lego for girls, a new set of mini figure elements, licensing the brand for a Lego movie. The results were amazing.
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