Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. ’ What they’re really selling: Computer software. Computer software is merely one tool out of many.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

APRIL 9, 2018

. “If you went to bed last night as an industrial company, you’re going to wake up this morning as a software and analytics company.” As venture capital investor Marc Andreesen pointed out, “software is eating the world.” It appealed to a niche of film nerds. This may happen in two ways.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

APRIL 10, 2014

Ericsson used Lego Mindstorm robots in a demonstration at the 2012 Mobile World Congress to bring to life its vision of how connected machines might change the way we live. This is more than just a smart marketing campaign. They use software to plan, test, and modify sequences of instructions for a variety of robotic behaviors.

Education 13

Education Human Resources Participative Training 13

Harvard Business Review

JANUARY 28, 2015

Napster, Amazon, and the Apple store have annihilated Tower Records and Musicland; digital cameras replaced film and then smartphones upended camera makers. But the questions of timing and scale are still the minds of Clay Christensen and Maxwell Wessell in 2012.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

MARCH 28, 2016

Every industry, no matter how traditional — agriculture, automotive, aviation, energy — is being upended by the addition of sensors, internet connectivity, and software. Kodak accepted the pain of shuttering plants and laying off tens of thousands of film-factory workers. A misunderstood story. By 2005, Kodak ranked No.

Company 8

Company How To Technology Strategy 8

Harvard Business Review

JANUARY 4, 2013

It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). But this is just the beginning — industry analysts predict the market to double in less than a decade.

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9