Harvard Business Review
JUNE 23, 2016
An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. Product placement can also lower audiences’ evaluations of the focal entertainment product (the film or the show), as recently demonstrated by Andre Marchand and colleagues.
Harvard Business Review
MARCH 16, 2018
On the morning of May 18, 2012, at precisely 11:05, Nasdaq planned to execute the first trade in in Facebook’s hotly anticipated initial public offering. Some teams, such as film crews and SWAT teams, face surprises all the time. In the film industry, this knowledge comes from how people progress through their careers.
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Harvard Business Review
NOVEMBER 14, 2012
Vint Cerf, considered one of the co-creators of the Internet's architecture, wrote in a 2012 New York Times Op-Ed that "The Internet stands at a crossroads. Around the world, repressive regimes are putting in place or proposing measures that restrict free expression and affect fundamental rights.
Harvard Business Review
MARCH 18, 2013
As of 2012, it had terminated more than 1.5 Here's the solution we proposed: almost any online company, particularly a game developer, has vast amounts of unstructured data at its fingertips. For example, how big is the problem of cheating in online games? million accounts within the 60 games running on Steam.
Harvard Business Review
OCTOBER 28, 2013
In a 600-page proposed rulemaking , the SEC moved to implement key provisions of the 2012 Jumpstart our Business Startups Act (or JOBS Act). Backers promise to support proposed projects in exchange for the premiums, which become more generous as pledge levels go higher. Last week, the U.S.
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